Anata Intelligence
Shipping OSMarketing
Amazon DSP advertising for audience-led campaigns.
For Amazon brands ready to move past sponsored ads into DSP and retargeting.
Free advertising audit
Start with one Amazon product.
Your Strategy Audit starts now. The deeper review uses advertising, retail, and unit-economics inputs.
A complete handoff, organized for you.
The results page links every export, separates required inputs from conditional ones, and includes a COGS worksheet.
Drop your ASIN. See where DSP fits your account, before you pay us a dollar.
Beyond the first click
The customer journey continues after the ad.
The problem
Your current campaigns may leave gaps in audience reach, but expanding spend without a clear objective can make results harder to interpret.
How it resolves
We evaluate DSP audiences and placements against your existing sponsored ads, which can also reach beyond search results. The plan defines the role of each campaign and how performance will be evaluated.
The problem
Shoppers view your product, leave, and never come back, and you have no way to follow them.
How it resolves
DSP retargets the shoppers who looked but did not buy, so the visit you already paid for gets a second chance to convert.
How we run it.
Explain what DSP is
Amazon DSP is programmatic display advertising. It buys ad placements on and off Amazon and targets by audience, not just by search term.
Build the audiences
We build audiences from shopping behavior: people who viewed your product, viewed competitors, or bought in your category.
Retarget the near-misses
We follow the shoppers who viewed and left, so the traffic you already paid for gets another chance to convert.
Report against revenue
You get a report on DSP spend, sales, and how it moved the account, measured against revenue and not impressions.
We run the whole motion in the open, so the proof is the process, not a number on a slide.
Two ways to run it.
Your team runs the console day to day. Our operators build the audience strategy and coach the calls, so the expertise transfers while the spend stays in your hands.
We run DSP end to end. Audiences, creative placements, bids, and reporting are ours, and you get the profit picture without the daily work.
Running the ads is half of it. We ship your orders too. See how →
Questions, answered.
- What is Amazon DSP, in plain terms?
- DSP stands for demand-side platform. It is Amazon's programmatic advertising tool. Instead of showing ads to people typing a search term, it shows ads to audiences defined by shopping behavior, on Amazon and across the sites and apps Amazon can reach.
- How is DSP different from sponsored ads?
- Sponsored ads include search, product and display placements, depending on the ad product and targeting. DSP provides programmatic audience and inventory controls. Both can support discovery and remarketing, so compare the objective, access, creative and measurement rather than treating one as search-only. See our Amazon PPC management page for its scope.
- Am I ready for DSP?
- DSP tends to earn its place once sponsored ads are already capturing the demand you have, and you want to grow past that ceiling or bring back shoppers who did not convert. If you are not there yet, we will say so.
- Do I keep control of the account?
- Yes. The account stays yours. We work inside it with the access level you grant, and you can see every audience and placement we run.
Before you start
What does Amazon DSP management involve?
Anata manages audience strategy, placements, bids and reporting for Amazon DSP engagements. DSP uses programmatic buying to reach audiences on and off Amazon. Its suitability depends on your goal, audience, creative, available measurement and budget.
- What should be agreed before launch?
- Define the campaign objective, audience, creative approvals, spend limits and measurement window. Separate media spend and platform costs from management fees. Confirm access and the supported inventory for the proposed campaign.
- How should results be interpreted?
- Read attributed sales in the context of the attribution window and other advertising. A reported conversion is not proof that DSP caused an additional sale. Agree how you will evaluate overlap, frequency and incremental contribution.
- How is the fee determined?
- Start with the scope: the products, channels, work to be managed and responsibility your team wants to retain. Services are quoted for your operation. Request a written scope and fee breakdown before choosing an engagement.
- What should we agree before starting?
- Confirm the work included, account access, reporting, named responsibilities and onboarding steps. Keep third-party costs and work outside the agreed scope separate from the management fee.
Compare the purpose of sponsored ads and DSP before choosing a scope.
Understand the advertising optionsReady when you are.
Drop your ASIN. See where DSP fits your account, before you pay us a dollar.