Marketing
Reach the shoppers who are not searching yet.
For Amazon brands ready to move past sponsored ads into DSP and retargeting.
Free advertising audit
See what your advertising should do next.
Start with an immediate Strategy Audit, then prepare the reports for a deeper advertising review.
Drop your ASIN. See where DSP fits your account, before you pay us a dollar.
The problem
Sponsored ads only reach shoppers already searching for you, so growth stalls once you own the search results.
How it resolves
DSP reaches shoppers on and off Amazon before they search, so the account grows past the ceiling sponsored ads hit.
The problem
Shoppers view your product, leave, and never come back, and you have no way to follow them.
How it resolves
DSP retargets the shoppers who looked but did not buy, so the visit you already paid for gets a second chance to convert.
How we run it.
Explain what DSP is
Amazon DSP is programmatic display advertising. It buys ad placements on and off Amazon and targets by audience, not just by search term.
Build the audiences
We build audiences from shopping behavior: people who viewed your product, viewed competitors, or bought in your category.
Retarget the near-misses
We follow the shoppers who viewed and left, so the traffic you already paid for gets another chance to convert.
Report against revenue
You get a report on DSP spend, sales, and how it moved the account, measured against revenue and not impressions.
We run the whole motion in the open, so the proof is the process, not a number on a slide.
Two ways to run it.
Your team runs the console day to day. Our operators build the audience strategy and coach the calls, so the expertise transfers while the spend stays in your hands.
We run DSP end to end. Audiences, creative placements, bids, and reporting are ours, and you get the profit picture without the daily work.
Running the ads is half of it. We ship your orders too. See how →
Questions, answered.
- What is Amazon DSP, in plain terms?
- DSP stands for demand-side platform. It is Amazon's programmatic advertising tool. Instead of showing ads to people typing a search term, it shows ads to audiences defined by shopping behavior, on Amazon and across the sites and apps Amazon can reach.
- How is DSP different from sponsored ads?
- Sponsored ads (PPC) capture demand that already exists at the moment of search. DSP builds demand and retargets, reaching shoppers before or after they search. They work best together. See our Amazon PPC management page for the sponsored motion.
- Am I ready for DSP?
- DSP tends to earn its place once sponsored ads are already capturing the demand you have, and you want to grow past that ceiling or bring back shoppers who did not convert. If you are not there yet, we will say so.
- Do I keep control of the account?
- Yes. The account stays yours. We work inside it with the access level you grant, and you can see every audience and placement we run.
Ready when you are.
Drop your ASIN. See where DSP fits your account, before you pay us a dollar.