Privacy policy

Anata Inc. operates anatainc.com and the marketing tools on it. When this policy says we, us, or Anata, it means Anata Inc.

If you have a question about this policy or your data, reach us at aloha@anatainc.com.

Information you give us. When you request a free analysis, submit a form, or contact us, we collect the details you enter, such as your name, email, company, store or listing links, and anything you write to us.

Information collected automatically. When you visit the site, we may collect standard technical data such as your IP address, browser type, pages viewed, and referring links, through cookies and similar technologies.

Our calculators run in your browser. The Amazon profit calculator and the shipping rate calculator compute results on your device. The values you type into them are not sent to us or stored on our servers.

To respond to your requests, prepare the analysis or quote you asked for, and follow up about our services.

To operate, secure, and improve the site, understand which pages are useful, and fix problems.

To send you information you asked for or that is relevant to a request you made. You can opt out of marketing messages at any time.

We do not sell your personal information. We share it only with service providers who help us run our business, such as our CRM and hosting and analytics providers, under agreements that limit their use of it.

We may disclose information if required by law, to protect our rights, or as part of a business transfer such as a merger or acquisition.

For clients who connect an Amazon account, we access account data only with that seller's explicit authorization through Amazon's official OAuth flow and approved APIs. We use it to consolidate account performance, profitability, pricing, catalog, inventory, fulfillment visibility, and finance reporting for that seller.

We do not scrape Amazon or any other platform, and we do not use unapproved third-party tools to obtain that data. Access is seller-authorized and revocable, and we use it only to provide the services the seller asked for.

We use cookies and similar technologies to keep the site working and to measure how it is used. Most browsers let you refuse or delete cookies. Some parts of the site may not work as well if you do.

We keep personal information only as long as we need it for the purposes described here or as the law requires, then delete or de-identify it.

We use reasonable technical and organizational measures to protect information. No method of transmission or storage is perfectly secure, so we cannot guarantee absolute security.

You can ask us to access, correct, or delete the personal information we hold about you, and you can opt out of marketing messages. Depending on where you live, you may have additional rights under laws such as the GDPR or CCPA.

To make a request, email aloha@anatainc.com. We will respond as required by applicable law.

The site is meant for businesses and is not directed to children under 13. We do not knowingly collect personal information from children.

We may update this policy from time to time. When we do, we will change the date at the top. Material changes will be made clear on this page.

Questions about this policy or your data? Email aloha@anatainc.com and we will help.