Privacy policy

Anata Inc. operates anatainc.com and the marketing tools on it. When this policy says we, us, or Anata, it means Anata Inc.

If you have a question about this policy or your data, reach us at david@anatainc.com.

Information you give us. When you request a free analysis, submit a form, or contact us, we collect the details you enter, such as your name, email, company, store or listing links, and anything you write to us.

Information collected automatically. When you visit the site, we may collect standard technical data such as your IP address, browser type, pages viewed, and referring links, through cookies and similar technologies.

Our calculators run in your browser. The Amazon profit calculator and the shipping rate calculator compute results on your device. The values you type into them are not sent to us or stored on our servers.

To respond to your requests, prepare the analysis or quote you asked for, and follow up about our services.

To operate, secure, and improve the site, understand which pages are useful, and fix problems.

To send you information you asked for or that is relevant to a request you made. You can opt out of marketing messages at any time.

We do not sell your personal information. We share it only with service providers who help us run our business, such as our CRM and hosting and analytics providers, under agreements that limit their use of it.

We may disclose information if required by law, to protect our rights, or as part of a business transfer such as a merger or acquisition.

For clients who connect an Amazon account, we access account data only with that seller's explicit authorization through Amazon's official OAuth flow and approved APIs. We use it to consolidate account performance, profitability, pricing, catalog, inventory, fulfillment visibility, and finance reporting for that seller.

We do not scrape Amazon or any other platform, and we do not use unapproved third-party tools to obtain that data. Access is seller-authorized and revocable, and we use it only to provide the services the seller asked for.

Cookies are small files a website stores in your browser. We group the ones on anatainc.com into three categories, and only the first is set without your choice.

Strictly necessary. These keep the site working and remember your cookie choice. They include anata_consent, a first-party cookie that stores whether you accepted analytics and advertising cookies. It lasts about 6 months and holds no personal details. A copy of the same choice is kept in your browser's local storage so the banner does not ask again.

Analytics. With your consent (and by default outside the European Economic Area, the UK, and Switzerland), Google Analytics, loaded through Google Tag Manager, sets cookies such as _ga and _ga_* to count visits and see which pages are useful. These last up to 2 years.

Advertising. Only after you accept advertising cookies, we load the Google Ads tag and the Meta Pixel so we can measure whether our ads lead to sign-ups. They may set cookies such as _gcl_au (Google, about 90 days) and _fbp (Meta, about 90 days). Until you accept, these tags do not load anywhere in the world.

How we ask. Visitors in the European Economic Area, the UK, and Switzerland see analytics and advertising turned off until they choose. We use Google Consent Mode, which tells Google tags what you chose so they do not store cookies you declined. Rejecting is as easy as accepting.

Changing your mind. Use “Cookie settings” in the site footer at any time to change or withdraw your choice. You can also delete or block cookies in your browser settings; some parts of the site may not work as well if you do.

We keep personal information only as long as we need it for the purposes described here or as the law requires, then delete or de-identify it.

We use reasonable technical and organizational measures to protect information. No method of transmission or storage is perfectly secure, so we cannot guarantee absolute security.

You can ask us to access, correct, or delete the personal information we hold about you, and you can opt out of marketing messages. Depending on where you live, you may have additional rights under laws such as the GDPR or CCPA.

To make a request, email david@anatainc.com. We will respond as required by applicable law.

The site is meant for businesses and is not directed to children under 13. We do not knowingly collect personal information from children.

We may update this policy from time to time. When we do, we will change the date at the top. Material changes will be made clear on this page.

Questions about this policy or your data? Email david@anatainc.com and we will help.