anata

Marketing

Amazon PPC management built around your products and profit.

For Amazon brands bleeding on ad spend they cannot tie to sales.

Free advertising audit

Start with one Amazon product.

Your Strategy Audit starts now. The deeper review uses advertising, retail, and unit-economics inputs.

Use one product, not a brand-store or seller-store link.

No account connection required. By submitting, you agree that Anata may email and call you about your results and relevant services. Unsubscribe anytime.

A complete handoff, organized for you.

The results page links every export, separates required inputs from conditional ones, and includes a COGS worksheet.

Start with your ASIN. Add advertising evidence for a deeper review of spend and performance.

A child holding a personalized fabric product beside its product image

Click to product

Every click lands on a product decision.

The problem

Spend goes out every day, but you cannot say which dollars turned into sales and which just disappeared.

How it resolves

We tie every campaign back to revenue, so each dollar has a job and a result you can read.

The problem

Bids were set once and left alone, so the account drifts while the market moves under it.

How it resolves

Operators review the account on a set cadence, adjust bids against what is selling now, and cut what is not.

Advertising Engine review

See the decision, not just the metric.

ACoS is one signal. Anata reads the product objective, profit, inventory, search-term evidence, campaign structure, and retail readiness before it recommends what happens next.

Harvest objectiveIllustrative decision

Protect the converting search term.

Demonstrated demand should not disappear into a waste rule.

Evidence read

  • The search term has generated orders.
  • The term is still active at its source.
Guardrail. Manage the bid before treating proven demand as a negative.

How we run it.

  1. Audit against revenue

    We read every campaign against the sales it actually drove, not against clicks or impressions.

  2. Restructure around what sells

    We rebuild the account structure so budget flows to the products and terms that convert.

  3. Cut wasted spend weekly

    We trim the search terms and placements that spend without returning, on a weekly pass.

  4. Report profit, not vanity

    You get a report on ad spend, sales, and ACoS, not a wall of metrics that hide the number that matters.

We run the whole motion in the open, so the proof is the process, not a number on a slide.

Two ways to run it.

Done with you

Your team runs the platform day to day. Our operators review the account and coach the calls, so the expertise transfers while the spend stays in your hands.

Done for you

We run PPC end to end. Structure, bids, negatives, and reporting are ours, and you get the profit picture without the daily work.

Move up a tier when your time or your team runs out, not when the tool does.

Prefer controlled software automation? Explore the Anata Intelligence Advertising Engine. See how →

Questions, answered.

Do I keep control of my ad account?
Yes. The account stays yours. We work inside it with the access level you grant, and you can see every change we make.
What is the difference between managing PPC myself and handing it to you?
On the done with you tier your team runs the platform and we review and coach. On the done for you tier we run it end to end. You move up a tier when your time or your team runs out, not when the tool does.
Is this Amazon Ads automation software or a managed service?
This page covers the managed PPC service: Anata operators review or run the account with you. If your team wants software that can qualify and execute eligible bid, budget, search-term, targeting, and campaign-coverage work inside approved limits, see the Anata Intelligence Advertising Engine.
Which ad types do you manage?
Sponsored Products, Sponsored Brands, and Sponsored Display within Amazon Ads. If you are ready for DSP and retargeting, that is a separate motion we can walk you through.
How do you decide what to cut?
We cut spend that does not tie back to a sale over the review window. Every trim traces to a search term or placement that spent without returning, and it is in the report.

Before you start

What does Amazon PPC management include?

Anata manages campaign structure, bids, search terms, negative targeting and reporting for Sponsored Products, Sponsored Brands and Sponsored Display. Your advertising account remains yours. DSP is a separate service.

Who is it for?
Brands that need an operator to manage Amazon ads, or a team that wants review and coaching while retaining day-to-day execution.
What happens first?
Start with the Advertising Audit. One product starts the review; advertising exports and product economics support the deeper assessment. An ASIN alone does not expose private campaign performance.
How are decisions reviewed?
The management process includes a weekly pass over search terms and placements. Read ACoS alongside product objectives, contribution, inventory and the evidence available before changing bids or excluding demand.
How is the fee determined?
Start with the scope: the products, channels, work to be managed and responsibility your team wants to retain. Services are quoted for your operation. Request a written scope and fee breakdown before choosing an engagement.
What should we agree before starting?
Confirm the work included, account access, reporting, named responsibilities and onboarding steps. Keep third-party costs and work outside the agreed scope separate from the management fee.

Understand the account structure before evaluating a management plan.

Read the campaign structure guide

Ready when you are.

Start with your ASIN. Add advertising evidence for a deeper review of spend and performance.

Talk to an operator →