anata

Marketing

Amazon advertising, coordinated around your products.

For Amazon brands that want the full ad picture in one place before deciding where to spend.

Free advertising audit

Start with one Amazon product.

Your Strategy Audit starts now. The deeper review uses advertising, retail, and unit-economics inputs.

Use one product, not a brand-store or seller-store link.

No account connection required. By submitting, you agree that Anata may email and call you about your results and relevant services. Unsubscribe anytime.

A complete handoff, organized for you.

The results page links every export, separates required inputs from conditional ones, and includes a COGS worksheet.

Drop your ASIN. See the whole ad picture and where the spend is going, before you pay us a dollar.

MadeMan skincare products arranged at a bathroom sink

Product and campaign

Advertising starts with the product people actually buy.

The problem

You run sponsored ads, you have heard about DSP, and no one has tied the two into a single plan you can read.

How it resolves

We map your full advertising picture first, so sponsored and programmatic pull toward the same goal instead of competing for budget.

The problem

Spend is split across ad types by habit, not by what each one is actually good at.

How it resolves

We put each ad type where it earns its place, so search captures demand and programmatic builds it, and the report shows which did what.

Advertising Engine review

See the decision, not just the metric.

ACoS is one signal. Anata reads the product objective, profit, inventory, search-term evidence, campaign structure, and retail readiness before it recommends what happens next.

Harvest objectiveIllustrative decision

Protect the converting search term.

Demonstrated demand should not disappear into a waste rule.

Evidence read

  • The search term has generated orders.
  • The term is still active at its source.
Guardrail. Manage the bid before treating proven demand as a negative.

How we run it.

  1. Map the whole picture

    We start with your full advertising picture, not one campaign, so the plan covers search and programmatic together.

  2. Run the sponsored engine

    Sponsored Products, Brands, and Display capture the demand already searching for you. This is the PPC motion.

  3. Add reach and retargeting

    Amazon DSP reaches shoppers off the search bar and brings back the ones who looked but did not buy. This is the DSP motion.

  4. Report against revenue

    You get one report on spend, sales, and ACoS across every ad type, so the whole picture reads in one place.

We run the whole motion in the open, so the proof is the process, not a number on a slide.

Two ways to run it.

Done with you

Your team runs the platforms day to day. Our operators set the strategy across ad types and coach the calls, so the expertise transfers while the spend stays in your hands.

Done for you

We run advertising end to end across sponsored and programmatic. Structure, bids, audiences, and reporting are ours, and you get the profit picture without the daily work.

Move up a tier when your time or your team runs out, not when the tool does.

Want a software-led operating model? Explore the Anata Intelligence Advertising Engine. See how →

Questions, answered.

What is the difference between PPC and DSP?
Sponsored ads (PPC) show up where shoppers are already searching, so they capture existing demand. DSP is programmatic and runs on and off Amazon, so it builds demand and retargets shoppers who looked but did not buy. Most brands need both, in the right balance. See our Amazon PPC management and Amazon DSP advertising pages for each motion.
Do I have to run every ad type at once?
No. We map the full picture, then start where your budget earns the most. Sponsored ads usually come first because they capture demand you already have. DSP is added when there is demand to build and retarget.
Do I keep control of my ad account?
Yes. The account stays yours. We work inside it with the access level you grant, and you can see every change we make.
Can I use Anata as Amazon Ads automation software instead of a managed service?
Yes. The Anata Intelligence Advertising Engine is the software path for qualifying and executing eligible advertising work inside product roles, limits, review states, and cooldowns. This page covers operator-led advertising services instead.
How do you decide where the budget goes?
By what each dollar returned. Every ad type is measured against the sales it drove over the review window, and budget moves toward what is working. It is all in the report.

Before you start

Choose the right Amazon advertising service.

Amazon advertising covers different jobs. PPC management handles sponsored ad campaigns. DSP addresses programmatic audiences and retargeting. The right scope depends on the product, its economics and the evidence available in the account.

PPC or DSP?
Use the PPC service page to understand sponsored campaign management. Use the DSP page to evaluate audience-led advertising. They should support the same business goal without being treated as interchangeable services.
How is the fee determined?
Start with the scope: the products, channels, work to be managed and responsibility your team wants to retain. Services are quoted for your operation. Request a written scope and fee breakdown before choosing an engagement.
What should we agree before starting?
Confirm the work included, account access, reporting, named responsibilities and onboarding steps. Keep third-party costs and work outside the agreed scope separate from the management fee.

The guide explains ad types and the measurements that help distinguish them.

Compare the advertising approaches

Ready when you are.

Drop your ASIN. See the whole ad picture and where the spend is going, before you pay us a dollar.

Talk to an operator →