What is the difference between PPC and DSP?

Sponsored ads (PPC) show up where shoppers are already searching, so they capture existing demand. DSP is programmatic and runs on and off Amazon, so it builds demand and retargets shoppers who looked but did not buy. Most brands need both, in the right balance. See our Amazon PPC management and Amazon DSP advertising pages for each motion.

Do I have to run every ad type at once?

No. We map the full picture, then start where your budget earns the most. Sponsored ads usually come first because they capture demand you already have. DSP is added when there is demand to build and retarget.

Do I keep control of my ad account?

Yes. The account stays yours. We work inside it with the access level you grant, and you can see every change we make.

How do you decide where the budget goes?

By what each dollar returned. Every ad type is measured against the sales it drove over the review window, and budget moves toward what is working. It is all in the report.

Marketing

Every Amazon ad dollar, working toward one plan.

For Amazon brands that want the full ad picture in one place before deciding where to spend.

Free advertising audit

See what your advertising should do next.

Start with an immediate Strategy Audit, then prepare the reports for a deeper advertising review.

Drop your ASIN. See the whole ad picture and where the spend is going, before you pay us a dollar.

The problem

You run sponsored ads, you have heard about DSP, and no one has tied the two into a single plan you can read.

How it resolves

We map your full advertising picture first, so sponsored and programmatic pull toward the same goal instead of competing for budget.

The problem

Spend is split across ad types by habit, not by what each one is actually good at.

How it resolves

We put each ad type where it earns its place, so search captures demand and programmatic builds it, and the report shows which did what.

Advertising Engine review

See the decision, not just the metric.

ACoS is one signal. Anata reads the product objective, profit, inventory, search-term evidence, campaign structure, and retail readiness before it recommends what happens next.

Harvest objectiveIllustrative decision

Protect the converting search term.

Demonstrated demand should not disappear into a waste rule.

Evidence read

The search term has generated orders.
The term is still active at its source.

Guardrail. Manage the bid before treating proven demand as a negative.

How we run it.

Map the whole picture

We start with your full advertising picture, not one campaign, so the plan covers search and programmatic together.

Run the sponsored engine

Sponsored Products, Brands, and Display capture the demand already searching for you. This is the PPC motion.

Add reach and retargeting

Amazon DSP reaches shoppers off the search bar and brings back the ones who looked but did not buy. This is the DSP motion.

Report against revenue

You get one report on spend, sales, and ACoS across every ad type, so the whole picture reads in one place.

We run the whole motion in the open, so the proof is the process, not a number on a slide.

Two ways to run it.

Done with you

Your team runs the platforms day to day. Our operators set the strategy across ad types and coach the calls, so the expertise transfers while the spend stays in your hands.

Done for you

We run advertising end to end across sponsored and programmatic. Structure, bids, audiences, and reporting are ours, and you get the profit picture without the daily work.

Move up a tier when your time or your team runs out, not when the tool does.

Running the ads is half of it. We ship your orders too. See how →

Questions, answered.

What is the difference between PPC and DSP?: Sponsored ads (PPC) show up where shoppers are already searching, so they capture existing demand. DSP is programmatic and runs on and off Amazon, so it builds demand and retargets shoppers who looked but did not buy. Most brands need both, in the right balance. See our Amazon PPC management and Amazon DSP advertising pages for each motion.
Do I have to run every ad type at once?: No. We map the full picture, then start where your budget earns the most. Sponsored ads usually come first because they capture demand you already have. DSP is added when there is demand to build and retarget.
Do I keep control of my ad account?: Yes. The account stays yours. We work inside it with the access level you grant, and you can see every change we make.
How do you decide where the budget goes?: By what each dollar returned. Every ad type is measured against the sales it drove over the review window, and budget moves toward what is working. It is all in the report.

Ready when you are.

Drop your ASIN. See the whole ad picture and where the spend is going, before you pay us a dollar.

Talk to an operator →