Privacy Policy

Last Updated: April 5, 2026

1. Introduction

Anata Inc. (“Anata”, “we”, “our”, or “us”) respects your privacy and is committed to protecting your information. This Privacy Policy describes how we collect, use, store, and protect information when you interact with our website, services, and platforms.

This includes services related to eCommerce operations, fulfillment, logistics, marketing, financial reporting, and integrations with third-party platforms such as Amazon and QuickBooks.

2. Legal Entity and Contact Information

Legal Entity: Anata Inc.
Address: 1657 N State Street, Lehi, UT, United States
Email: david@anatainc.com
Phone: (385) 204-4649

3. Information We Collect

3.1 Personal Information

We may collect personally identifiable information including:

• Name
• Email address
• Phone number
• Billing and business contact details

3.2 Business and Account Information

• Company name and business details
• eCommerce platform data (e.g., Amazon Seller/Vendor data where authorized)
• Financial data accessed via QuickBooks Online (where authorized)
• Order, fulfillment, and shipping data

3.3 Technical and Usage Data

• IP address
• Browser type and device information
• Website interaction data

4. How We Use Information

• Provide and operate our services
• Process orders and fulfillment workflows
• Generate internal financial reports and business insights
• Communicate with clients and users
• Improve platform performance and user experience
• Ensure compliance with legal and platform requirements

5. Amazon Integration

If you connect your Amazon account or use services that integrate with Amazon, we may access and process Amazon data strictly in accordance with Amazon’s Acceptable Use Policy and Data Protection Policy.

We use Amazon data solely to:

• Provide fulfillment, logistics, and operational services
• Manage listings, orders, and inventory
• Improve performance and reporting

We do not sell, rent, or misuse Amazon data.

6. QuickBooks & Intuit Integration

Anata Inc. uses the Intuit QuickBooks Online API to access financial data through our internal Anata Agent platform (agent.anatainc.com). This integration is used exclusively for internal business reporting by authorized Anata Inc. employees.

What QuickBooks Data We Access

• Financial reports (Profit & Loss, Balance Sheet, Cash Flow)
• Company information and chart of accounts
• OAuth authentication tokens required to maintain the connection

How We Use QuickBooks Data

QuickBooks data is accessed on a read-only basis and used solely for internal financial analysis and reporting. We do not modify, sell, rent, or use this data for any commercial or marketing purpose.

Data Sharing

We do not share QuickBooks data with any third party. All QuickBooks data remains within Anata Inc.’s internal infrastructure and is accessible only to authorized employees.

Token Storage

OAuth access tokens and refresh tokens issued by Intuit are stored server-side only, using encrypted storage. Tokens are never exposed to the browser, stored in cookies, or included in client-side code.

Disconnecting

You may disconnect the QuickBooks integration at any time by visiting https://agent.anatainc.com/disconnect. This will immediately revoke all stored tokens and remove your QuickBooks connection.

Intuit’s Privacy Policy

For information on how Intuit handles your data, please review Intuit’s Privacy Statement.

7. Information Sharing

We do not sell personal data.

We may share information with:

• Service providers (e.g., hosting, analytics, communication tools)
• Logistics and shipping partners
• Technology platforms (e.g., Amazon, Shopify) as required for service delivery

All third parties are required to handle data securely and in accordance with applicable laws.

8. Data Storage and Security

We implement reasonable administrative, technical, and physical safeguards to protect data, including:

• Encryption in transit (HTTPS)
• Secure hosting infrastructure
• Role-based access controls
• Internal access restrictions and logging

9. Data Retention

We retain data only as long as necessary to provide services and meet legal or contractual obligations. Amazon and QuickBooks data is retained only as required for operational use and is deleted or anonymized when no longer needed.

10. Data Deletion

Users may request deletion of their data by contacting us at the email below. Upon request, we will delete or anonymize data unless retention is required by law or contractual obligations.

11. Cookies and Tracking

We use cookies and similar technologies to improve user experience, analyze traffic, and optimize performance.

12. Your Privacy Rights

Depending on your location, you may have rights under applicable laws (such as CCPA or GDPR), including:

• Access to your data
• Correction of inaccurate data
• Deletion of your data
• Opt-out of certain data uses

13. Cross-Border Data Transfers

Your information may be processed and stored in the United States or other jurisdictions where our service providers operate.

14. Children’s Privacy

Our services are not directed to individuals under 13, and we do not knowingly collect data from children.

15. Updates to This Policy

We may update this Privacy Policy from time to time. Updates will be posted on this page with a revised “Last Updated” date.

16. Contact

If you have questions about this Privacy Policy or your data, contact us at:

Anata Inc.
1657 N State Street
Lehi, UT, United States
Email: support@anatainc.com
Phone: (385) 204-4649