Performance

Find what moved performance and where to look next.

See sales, traffic, conversion, units, and Buy Box performance in one place. Compare periods, then move from the account view into the products, brands, or categories driving the result.

Explore Anata Talk with our team

Performance analytics

Trace the result to its source

TrafficProductCategoryBrandOver time

Data ready

Traffic

Sessions

Current vs prior

Conversion

Unit session rate

Current vs prior

Sales

Ordered revenue

Current vs prior

Traffic and conversion trend

Current period compared with prior period

Illustrative interface

Selected channel · 30 daysSynced source · comparison on

The view shows the change, not a diagnosis.

Drill into product, category, brand, or daily detail before choosing the next workflow.

Signals

What Anata watches

01Sales and unit history from Amazon and connected stores
02Traffic, conversion, and Buy Box trends
03The selected channel, date range, comparison period, and data freshness

Action

What you can do

01Compare this period with the previous period or the previous year
02Find the products, brands, or categories behind a change
03Open the relevant advertising, profit, content, inventory, or account-health workflow

Value

Why it matters

01Spend less time reconciling reports
02Find meaningful changes faster
03Give every team the same starting point

Clear operating boundary

A trend is a signal, not an explanation.

Anata shows what the connected data supports and labels data that is late, incomplete, or unavailable. It does not present a trend as a confirmed cause or an approved action.

Continue through the system

Advertising Engine