WAIU, baby and family

WAIU: one new product, 2.8x the shoppers, and monthly revenue more than doubled.

A baby and family brand whose new breast milk cooler brought more shoppers and a bigger basket. Then we put advertising behind it.

Account-level figures measured in Anata Intelligence.

Where it started

The starting point: a steady line with a ceiling.

Through 2025 WAIU sold $499 to $978 a month outside the holidays, on about 1,000 sessions a month.

A new product, a bigger basket, and up to 81,000 ad impressions a month.

The WAIU account, in Anata Intelligence

What we did, and what moved

Feb 2026
The cooler launches
First sale of the breast milk cooler on February 25, 2026.
Mar 2026
Revenue more than doubles
$1,441 in March, up 120% from $656 in February, then $1,468 in April.
May 2026
Ads behind the line
7 Sponsored Products campaigns launched since May 20.
Jul to Aug 2026
Steady reach
810 and 804 ad clicks, with 51,000 to 81,000 ad impressions a month through October.
To Oct 2026
Listings in shape
13 listings averaging 95.5 for quality, 473 shopper search queries tracked, 7,194 automated optimization passes.

The brand

Images: WAIU’s own website and Amazon listings.

Every figure is an account-level total from the WAIU account in Anata Intelligence, the same platform trial users get.
Of 1,204 search terms tested, 18 converted. Testing is how the program finds the few that pay.
Months are calendar months. September 2026 is left out because the account data has a gap that month.

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