Anata Intelligence
Shipping OSVelrose Lingerie, apparel and accessories
Velrose Lingerie: 2.5x the shoppers, twice the conversion, revenue up 502%.
In early 2025 Velrose was a quiet Amazon storefront selling under $1,000 a month. Eighteen months later its best month topped $17,900.
- +502%
- Amazon revenue, year over year
- Jan to Aug 2026 vs 2025
- 40,531
- Sessions, up from 16,340
- Apr to Aug 2026 vs 2025
- 7.6%
- Unit session conversion, up from 3.8%
- Apr to Aug 2026 vs 2025
- $17,997
- Best month on record
- May 2026
Account-level figures measured in Anata Intelligence.
Where it started
The starting point: a catalog nobody was finding.
From January to April 2025, Velrose averaged about $905 a month on Amazon. The cotton brief 3-packs that would become its best sellers were live, but traffic was thin and under 4% of sessions turned into orders.
More shoppers found the brand, and twice as many of them bought.
What we did, and what moved
The wins, in order.
May 2025
The turn
Revenue more than doubled in a month, from $705 to $1,663, then grew five months straight.
Dec 2025
First $10K month
$10,842 in Amazon revenue.
May 2026
Best month on record
$17,997 in revenue, 9,854 sessions and 12,899 page views.
Jun to Aug 2026
Traffic that held
Between 8,447 and 8,821 sessions every month from June to August.
Since Aug 2026
Search demand in view
1,399 shopper search queries tracked for the brand.
The brand
Inside Velrose Lingerie.
Images: Velrose Lingerie’s own website and Amazon listings.
How we measured this
- Every figure is an account-level total from the Velrose Lingerie account in Anata Intelligence, the same platform trial users get.
- This account has no advertising data in Anata Intelligence, so we make no ad claims for it.
- Months are calendar months. September 2026 is left out because the account data has a gap that month.
See what it does on your own data.
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