Sonrei: 137% year-over-year growth, with TACoS held under 15%.

Sonrei was not a business in trouble. It was a good brand with room it could not see. Before any spend changed, we mapped the full picture across the channels and the operations and named the exact gap between where the revenue was and where the audience and the margins said it could be.

The point of naming the delta first is discipline. It sets the target every later decision answers to, so growth is measured against a plan instead of celebrated in isolation.

The plan was profitable growth, not growth at any cost. That framing matters, because it is easy to buy revenue with advertising and call it a win while the margin quietly leaves. The target was higher-value customers and revenue that keeps compounding, held to an advertising cost the business could sustain.

Disciplined audience insight drove it: understanding who the high-value buyer actually was, then building acquisition and retention around that person rather than chasing whoever was cheapest to reach this week.

Because Anata owns the whole operation, the plan did not stop at advertising. Acquisition and retention strategy, the data-driven marketing mix, and the operations behind them all pulled toward the same number instead of optimizing in separate silos.

That is the advantage of a single operator running the line. When one team can see the marketing, the mix, and the fulfillment together, a gain in one place is not quietly cancelled by a loss in another that nobody was watching.

In 2024, Sonrei delivered 137% year-over-year growth in gross ecommerce revenue while keeping TACoS under 15%. As a long-term client, they have scaled profitably through disciplined audience insights, smart acquisition and retention strategies, and a data-driven marketing mix, driving higher-value customers and sustainable revenue growth.

Two numbers moving in the right direction at once is the whole story. Revenue more than doubled year over year, and it did so without the advertising cost running away to buy it. That is the difference between growth you keep and growth you rent.

It held because the strategy, the execution, and the measurement lived under one roof. No seam between vendors to lose the plan in, and tooling we built ourselves to prove which moves actually earned the result.