Shadyvue, apparel and accessories

Shadyvue: ACoS down from 49% to 40%, with 61% more search terms converting.

A sunglasses brand with a big advertising program. The job was to make every ad dollar work harder, at scale.

Account-level figures measured in Anata Intelligence.

Where it started

The starting point: scale without efficiency.

In May 2026 Shadyvue spent $13,842 on Sponsored Products and earned $28,236 in ad-attributed sales: an ACoS of 49.0%.

Same brand, sharper program: more search terms selling, less spend per sale.

The Shadyvue account, in Anata Intelligence

What we did, and what moved

2026
A program built at scale
459 Sponsored Products campaigns launched across the catalog.
May 2026
The baseline
49.0% ACoS: $13,842 of spend for $28,236 in ad-attributed sales.
Sep 2026
Every dollar working harder
40.4% ACoS: $8,746 of spend for $21,628 in ad-attributed sales.
Oct 2026
More of the search working
755 shopper search terms converting into orders, up 61% from 469 in May.

The brand

Images: Shadyvue’s own website and Amazon listings.

Every figure is an account-level total from the Shadyvue account in Anata Intelligence, the same platform trial users get.
ACoS uses 14-day attribution. October is left out of the ACoS comparison because it mixes attribution sources.
The account's sales totals are incomplete from August 2026, so we publish no revenue comparison for this brand.

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