anata

Harvest & Home, home and kitchen

Harvest & Home: a new product line, 10x the traffic, revenue doubled.

A home and garden care brand that found a second engine in a pet carpet cleaner. Here is how the shoppers arrived.

Families and pets on sofas, rugs and beds, showing where the pet carpet cleaner is used
+104%
Amazon revenue, year over year
Jan to Aug 2026 vs 2025
+157%
Amazon units ordered, year over year
Jan to Aug 2026 vs 2025
7,129
Sessions, up from 709
Apr to May 2026 vs 2025
137,113
Ad impressions in a single month
Jun 2026

Account-level figures measured in Anata Intelligence.

Where it started

The starting point: a seasonal brand with quiet winters.

Outside its spring peak, Harvest & Home sold very little: $20 in November 2024, and $80 and $60 in January and February 2025.

Ten times the spring shoppers, and a winter that no longer goes quiet.
The Harvest & Home account, in Anata Intelligence

What we did, and what moved

The wins, in order.

  1. Nov 2025

    Winter turned on

    $1,903 in November revenue, up from $20 a year earlier.

  2. Mar 2026

    A second engine

    The pet carpet cleaner makes its first sale, across three listings.

  3. Apr to May 2026

    10x the shoppers

    7,129 sessions, against 709 in the same months of 2025.

  4. Apr to Jun 2026

    Ads behind the launch

    3 Sponsored Products campaigns, reaching 137,113 ad impressions in June.

  5. 2026

    Search terms put to work

    222 shopper search terms tested, 28 of them converting, with 7,401 automated optimization passes.

The brand

Inside Harvest & Home.

Pet carpet cleaner and deodorizer spray bottle, fresh mint scent
Before and after a pet stain on carpet, with a puppy beside it
Graphic showing natural bacteria breaking down a stain in carpet fibers

Images: Harvest & Home’s own website and Amazon listings.

How we measured this

  • Every figure is an account-level total from the Harvest & Home account in Anata Intelligence, the same platform trial users get.
  • Advertising has been paused since August 2026, and traffic fell with it, so the story covers the months the program ran.
  • Months are calendar months. September 2026 is left out because the account data has a gap that month.

See what it does on your own data.

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