Sales on Amazon exceeded $66b last year. That is an increase of nearly double versus the year before, making the importance of selling on the platform obvious.
While many can see the opportunities this presents, getting seen on Amazon is no easy feat. That’s because there are over 6 million unique sellers on Amazon vying for visibility over you. Knowing how to grow Amazon sales can be the difference between success and failure.
Here are five steps to boost Amazon you can take today to help get seen over your competition!
Focus on Sellability
Anyone focusing on how to be successful in Amazon selling should start with sellability. This goes beyond the attractiveness of your products. Sellability focuses more on the grouping of your products.
The downfall of many sellers is the idea that more product listings will inherently mean more traffic. Grouping similar products together will result in a better experience for users. This will lead to higher conversions and sales.
Another concern of this is searchability. Amazon limits search results to products that mention all the search words in the listing. Spend time optimizing your titles and descriptions to match the keywords customers use to find them.
Shape your Presence
If you haven’t set up your Amazon store, do so immediately. This service is essentially a website within Amazon’s ecosystem to showcase your product line. By showcasing all your products, cross-selling and up-selling customers are possible
Having more of a presence on the platform will always benefit sales. Take all free opportunities to take up more real estate on the platform that come available to you!
Seasonal Promotions
This one is a bit more complex. Seasonal promotions are not for every product and, in some cases, offering them can be detrimental. Though most products get a bump in sales from these, others may inadvertently diminish the perceived value of your brand.
If you are planning to offer promotions, consider them as early as you possibly can. Amazon will need advance notice to set them up but, beyond that, a good promotion takes thought. Don’t just slap a 10% discount on your product because it’s the holiday.
Think now about what will actually excite customers and benefit you the most.
Advertisement Tools
After you have gotten your page to a point you are proud of, consider putting some money behind it. Advertising options allow users to get in front of customers that would never have otherwise come across their page. Doing so is immeasurably valuable.
These tools also usually offer robust reporting tools to help understand your customer better as time goes on.
Amazon Postsd
Businesses now have the opportunity to publish posts on Amazon in much the same way they would for other social networks. Amazon is always experimenting with ways to keep customers on their website longer and this is the next natural step.
When posting on Amazon, your work will also show up on the detail pages and products of your competitors. The ability to show up in this way has obvious advantages.
The best utilization of Amazon posts is in conjunction with seasonal offerings or promotions. Build hype around your brand and promotion by releasing posts around the date of the sale.
Unsure of where to start on your Amazon posts? Start off easy by recycling posts from your other social platforms to establish early credibility on the platform!
Anata is Here to Help!
Anata is here to help drive and convert traffic on your Amazon shop. Our dedicated team of experts will make sure you never get stuck on Seller Central again.
Anata offers performance-based pricing to put our money where our mouth is. We get paid when you get paid so you can be sure that we’re going to help you get paid! Our e-commerce management team will give you the skill needed to stand out among the crowd of sellers on Amazon Marketplace.
We offer brand consulting, advertising, inventory, as well as the analysis of markets and finances. That’s what we call full-spectrum consulting.
What is holding your products back from success? Comment below and we’ll tell you how Anata can help!
Or, if you’d rather, visit us online to start the conversation. A member of our team would love to talk you through the ways in which we can boost and support your business!
