How to increase sales on Amazon with Amazon listing keywords?
Increasing sales on Amazon with the right keywords comes down to optimizing your listing to speak to both Amazon’s algorithm and your customers. Here’s how you can get it right:
Keyword research is your first step.
Consider what your ideal customer would search for—specific phrases, not just broad terms. Tools like Helium 10, Jungle Scout, or even Amazon’s auto-suggest can give you great ideas. 
For example, instead of “water bottle,” look for phrases like “BPA-free insulated water bottle” or “leakproof water bottle for hiking.” These long-tail keywords often have less competition and higher buyer intent. Also, check what your competitors are ranking for—if they’re doing well, they’re likely already tested what works.
Your product title is prime real estate.
Amazon prioritizes keywords here, so use this space wisely. Include your main keywords early in the title while keeping it easy to read. Something like:

"HydroMax Insulated Water Bottle – Keeps Drinks Cold for 24 Hours – BPA-Free, 32 oz"
This hits key terms like “insulated,” “BPA-free,” and “water bottle” while still sounding human.
Bullet points are for benefits, not keyword stuffing.
Use your bullet points to highlight how your product solves problems. Don’t just list features—tie them to real-life use cases. For example:

Instead of: “Leakproof design.”

Say: “No more spills in your backpack or gym bag thanks to our leakproof design.”
This approach naturally incorporates keywords while connecting emotionally with your customers.

Don’t forget backend search terms.
Amazon gives you 250 characters to use keywords that don’t fit naturally in your title or description. Think of synonyms, alternate spellings, and even misspellings. For example, if you sell a reusable water bottle, include terms like “hydration bottle” or “water bottle.” Avoid repeating keywords already in your listing—it wastes space.
Finally, monitor and tweak.
Amazon’s algorithm changes, and so do customer trends. Use tools like Helium 10’s Keyword Tracker to see how your keywords perform. If a keyword isn’t converting, try a new one. Keep an eye on competitors and adjust as needed.
The key is to balance keywords with a customer-focused listing. Keywords help you get found, but benefits and compelling copy are what close the sale. Think like your customer, and you’ll see those sales climb. I hope this helps!