How to get a brand registered with Amazon’s IP Accelerator Program

When creating business on Amazon, everyone should take advantage of the Amazon Brand Registry. This platform enables a suite of tools otherwise unavailable for non-registered sellers. While it isn’t mandatory to become a part of this platform, it makes it more effective and secure. Amazon Brand Registry matters because it offers protection from knock-off and […]

Selling on Amazon vs eBay: Which is the Best?

One of the biggest hurdles that a merchant faces is in choosing the platform that they will sell on. eBay and Amazon are the two main options but, even just deciding between them can seem difficult. By and large, more businesses benefit from Amazon but that is not the case for everyone. Let’s go over […]

Amazon Marketplace Dominate US E-Commerce and is now 25%

Amazon has hit another milestone as it transforms the online market, now making up 25% of US E-Commerce. Amazon launched in 1995. It has expanded rapidly ever since, becoming the largest marketplace in the US.  Now, its ever-increasing customer base allows brands around the world to grow as third-party sellers. Here’s more about Amazon’s growth […]

Branding and Marketing and their Complete Influence on your Audience

Due to their similar goals, many categorize digital branding and marketing together. This makes sense on paper since both are mostly concerned with growing your business but it’s not a fair action. While both components are important for a business to grow, the two are nonetheless very different. Let’s take some time to look at […]