Best Practices for Improving Customer Service for Amazon Sellers

As an Amazon Seller, providing excellent customer service is crucial for building trust with customers, increasing sales, and maintaining long-term success on the platform. In this article, we’ll discuss the best practices for improving customer service as an Amazon Seller.

Importance of Good Customer Service

Good customer service is essential for several reasons:

Building trust with customers – Providing excellent customer service helps build trust with customers, which can lead to increased sales and customer loyalty.
Resolving customer issues – Good customer service helps resolve customer issues quickly and efficiently, leading to increased customer satisfaction.
Boosting seller performance metrics – Providing excellent customer service can improve seller performance metrics such as order defect rate and late shipment rate.

Best Practices for Improving Customer Service

Here are the best practices for improving customer service as an Amazon Seller:

Respond promptly to customer inquiries – Responding to customer inquiries promptly can help build trust and increase customer satisfaction.
Provide detailed product information – Providing detailed product information can help customers make informed purchase decisions, leading to increased customer satisfaction.
Offer refunds or exchanges when necessary – Offering refunds or exchanges when necessary can help resolve customer issues quickly and efficiently, leading to increased customer satisfaction.
Use clear and professional communication – Using clear and professional communication can help build trust with customers and increase customer satisfaction.
Provide timely and accurate order updates – Providing timely and accurate order updates can help build trust with customers and increase customer satisfaction.
Monitor customer feedback – Monitoring customer feedback can help identify areas for improvement and improve customer satisfaction.

In conclusion, providing excellent customer service is crucial for Amazon Sellers to build trust with customers, increase sales, and maintain long-term success on the platform. By responding promptly to customer inquiries, providing detailed product information, offering refunds or exchanges when necessary, using clear and professional communication, providing timely and accurate order updates, and monitoring customer feedback, you can improve your customer service and increase your chances of success on the platform. Remember, excellent customer service is the key to success as an Amazon Seller, so always strive to provide the best possible experience for your customers.

April 13, 2023July 5, 2023

The Importance of Staying Compliant with Amazon’s Policies for Amazon Sellers

As an Amazon Seller, one of the most critical aspects of success is maintaining compliance with Amazon’s policies. Amazon has strict guidelines and regulations that all sellers must adhere to, and failure to comply can result in severe consequences such as account suspension, loss of customer trust, and even legal action. In this article, we’ll discuss why it’s essential to stay compliant with Amazon’s policies and how to do so effectively.

II. Understanding Amazon’s Policies

Amazon’s policies cover a broad range of areas, including product listing guidelines, customer service requirements, and seller performance metrics. Here are some of the most critical policies to be aware of:

Product listing guidelines – Amazon has strict guidelines for listing products, including image requirements, product descriptions, and categorization.
Customer service requirements – Amazon requires sellers to provide high-quality customer service, including prompt response times and quick resolution of customer issues.
Seller performance metrics – Amazon tracks seller performance metrics such as order defect rate, late shipment rate, and cancellation rate.

III. Why Staying Compliant is Essential

Staying compliant with Amazon’s policies is crucial for several reasons:

Avoiding account suspension – Failure to comply with Amazon’s policies can result in account suspension, which can have severe consequences for your business.
Ensuring customer trust – Customers trust Amazon to provide safe and reliable products, and non-compliance can damage that trust.
Maintaining long-term success – Complying with Amazon’s policies can help maintain a positive reputation and increase the chances of long-term success on the platform.

IV. Consequences of Non-Compliance

Non-compliance with Amazon’s policies can have severe consequences, including:

Account suspension – Non-compliance can result in account suspension, which can be difficult to recover from and can lead to the loss of sales and profits.
Damage to customer trust – Non-compliance can damage customer trust, leading to a decline in sales and a damaged reputation.
Legal action – Non-compliance with Amazon’s policies can result in legal action, which can be costly and time-consuming.

V. How to Stay Compliant

Staying compliant with Amazon’s policies is essential for long-term success on the platform. Here’s how you can do it:

Understand Amazon’s policies – Familiarize yourself with Amazon’s policies and guidelines to ensure you know what is expected of you as a seller.
Regularly review policies and guidelines – Amazon’s policies and guidelines can change, so make sure you regularly review them to ensure you remain compliant.
Use compliance tools and software – Compliance tools and software can help you stay compliant with Amazon’s policies and regulations.

In conclusion, staying compliant with Amazon’s policies is essential for Amazon Sellers to avoid account suspension, ensure customer trust, and maintain long-term success. By understanding Amazon’s policies, being aware of the consequences of non-compliance, and using compliance tools and software, you can stay compliant and increase your chances of success on the platform. Remember, compliance is crucial, so always stay vigilant and take the necessary steps to maintain compliance with Amazon’s policies and guidelines.

April 11, 2023July 5, 2023

How to Improve Your Amazon Customer Reviews and Feedback

Positive customer reviews and feedback are crucial for success as an Amazon seller. In this guide, we’ll provide you with tips and strategies for improving your reviews and feedback.

Keywords: Amazon seller, customer reviews, customer feedback, product quality, customer service, review request emails, feedback monitoring, resolving negative feedback, review incentives.

Introduction: As an Amazon seller, customer reviews and feedback can make or break your success on the platform. Positive reviews and feedback can increase your product’s visibility and drive sales, while negative feedback can harm your reputation and hurt your business. In this guide, we’ll provide you with tips and strategies for improving your customer reviews and feedback on Amazon.

Why Customer Reviews and Feedback are Important:

Positive reviews and feedback can increase your product’s visibility and sales.
Negative reviews and feedback can harm your reputation and reduce sales.
Amazon’s algorithm considers reviews and feedback in determining search rankings and the Buy Box.

Tips for Improving Customer Reviews and Feedback:

Ensure Product Quality: The most important factor in receiving positive reviews and feedback is providing high-quality products. Make sure your products meet or exceed customer expectations and address any quality issues promptly.
Offer Great Customer Service: Provide excellent customer service, including fast response times to inquiries and efficient order fulfillment.
Send Review Request Emails: Send follow-up emails to customers after their purchase, requesting that they leave a review. Make sure to include clear instructions on how to leave a review and make it easy for them to do so.
Monitor Feedback: Regularly monitor customer feedback to identify and resolve any issues promptly. Respond to negative feedback publicly to show that you take customer concerns seriously.
Resolve Negative Feedback: If a customer leaves negative feedback, reach out to them to understand their concerns and try to resolve the issue. Consider offering a partial refund or replacement product to address their concerns.
Use Review Incentives: Consider offering incentives for customers to leave a review, such as a discount code or a chance to win a prize. However, be sure to comply with Amazon’s review policies and avoid incentivizing positive reviews.

Improving customer reviews and feedback is crucial for success as an Amazon seller. By providing high-quality products, offering excellent customer service, sending review request emails, monitoring feedback, resolving negative feedback, and using review incentives, you can increase the likelihood of receiving positive reviews and feedback on Amazon. Remember to comply with Amazon’s review policies and prioritize customer satisfaction above all else.

April 7, 2023July 5, 2023

How to Monitor and Adjust Pricing Strategies for Amazon Sellers

As an Amazon seller, staying competitive in the market is essential to ensure a steady flow of sales and maximize profits. One of the most critical aspects of a successful pricing strategy is dynamic pricing, which involves adjusting prices in response to market conditions and competition. To maintain an effective pricing strategy, it’s important to continuously monitor and adjust pricing strategies. In this article, we’ll dive into the details of how to monitor and adjust pricing strategies for Amazon Sellers.

II. Monitor Your Competition

Monitoring your competition is crucial to staying competitive on Amazon. Here’s what you need to do:

Identify your top competitors – Identify your main competitors on Amazon and prioritize them based on their sales rank and customer feedback.
Track your competition’s prices – Use price tracking tools such as CamelCamelCamel, Keepa, and Honey to monitor your competition’s prices.
Analyze the data gathered – Analyze the data gathered to determine pricing trends, identify pricing patterns, and make informed pricing decisions.

III. Analyze Your Sales Data

Sales data is a valuable resource that can inform pricing strategies and lead to increased profits. Here’s what you need to do:

Use sales data to inform pricing strategies – Analyze sales data to determine which products are selling well and adjust prices accordingly.
Utilize tools and techniques to analyze sales data – Tools such as Jungle Scout, Helium 10, and Sellics can help you analyze sales data and gain valuable insights.

IV. Use Repricing Software

Repricing software can help automate the pricing adjustment process and save you time. Here’s what you need to do:

Understand what repricing software is – Repricing software is a tool that automatically adjusts prices based on predefined rules and conditions.
Determine the advantages of using repricing software – Repricing software can help you stay competitive, save time, and increase profits.
Select the right repricing software – Consider factors such as cost, features, and ease of use when selecting the right repricing software for your needs.

V. Adjust Your Pricing Strategies

Continuous adjustment of pricing strategies is key to staying competitive on Amazon. Here’s what you need to do:

Use the data gathered to adjust pricing strategies – Analyze the data gathered to make informed pricing decisions and adjust pricing strategies accordingly.
Follow best practices for adjusting pricing strategies – Set pricing goals, establish pricing rules, and track your results.
Continuously adjust pricing strategies – Regularly adjust pricing strategies to stay competitive in the market.

In conclusion, monitoring and adjusting pricing strategies is essential for Amazon Sellers to stay competitive and maximize profits. By monitoring your competition, analyzing sales data, using repricing software, and adjusting pricing strategies, you can stay ahead of the game and increase your chances of success on Amazon. Remember, continuous adjustment is key, so stay vigilant and always be willing to adapt your pricing strategies to the ever-changing market conditions.

April 5, 2023July 5, 2023

Amazon Advertising Increasing Organic Rank

Running Amazon Advertising is a powerful way to increase your organic rank on Amazon, but it requires a strategic approach. Here are some tips to help you maximize your results:

Identify your target audience

Understanding your target audience is the key to creating effective Amazon ads. Look at customer reviews, sales data, and Amazon’s own customer data to determine who your target audience is.

Choose the right keywords

Use Amazon’s keyword research tools to identify the keywords that are relevant to your product. Make sure you choose keywords that are both relevant to your product and likely to be used by your target audience.

Create compelling ad copy

Your ad copy should grab the attention of your target audience and convince them to click on your ad. Use strong, benefit-focused language and avoid using hype or gimmicks.

Optimize your landing page

Your landing page is where your target audience will land after clicking on your ad. Make sure it is optimized for conversions by having a clear, concise message and a strong call to action.

Use sponsored products and sponsored brands

Sponsored products and sponsored brands are two of the most effective forms of Amazon advertising. Sponsored products show your product in search results and sponsored brands showcase your brand logo and several products on the product detail page.

Test and refine:

Regularly test and refine your Amazon advertising strategy to see what works and what doesn’t. Keep track of your conversion rate and adjust your strategy accordingly.

Monitor your metrics:

Use Amazon’s reporting and analytics tools to track your results. Look at metrics such as click-through rate, conversion rate, and cost per click to see what’s working and what’s not.

Get creative with your advertising:

Experiment with different ad formats and targeting strategies to see what resonates with your target audience. For example, consider using video ads or targeting specific demographics.

Utilize Amazon’s tools:

Amazon offers several tools to help you run your advertising campaigns, including the Amazon Advertising Console, the Amazon Sales Dashboard, and the Amazon Marketing Services dashboard. Use these tools to track your results and make adjustments as needed.

By following these tips, you can effectively use Amazon Advertising to increase your organic rank on Amazon. Remember, it takes time and patience to see results, but by being strategic and focused, you can achieve long-term success.

April 3, 2023July 5, 2023

The Benefits of Utilizing Amazon’s Fulfillment Services

As an Amazon seller, order fulfillment can be one of the most time-consuming and costly aspects of your business. However, Amazon offers a solution that can simplify your order fulfillment process while also improving your customer experience: Amazon’s fulfillment services. Here are the top benefits of using Amazon’s fulfillment services for your e-commerce business:

Scalability and Flexibility

One of the most significant advantages of using Amazon’s fulfillment services is the scalability and flexibility that it provides. Amazon’s fulfillment network can handle order volumes of any size, from small startups to large enterprises. This means that as your business grows, Amazon can easily handle your increasing order volumes. Additionally, Amazon’s fulfillment network provides access to international markets, enabling you to reach a wider customer base.

Increased Efficiency and Cost Savings

Using Amazon’s fulfillment services can help businesses reduce their overhead costs by outsourcing storage, packing, and shipping to Amazon’s experienced professionals. Additionally, Amazon’s fulfillment network is highly efficient and can reduce the time it takes to fulfill orders. This means that you can focus on growing your business and increasing your sales without worrying about the logistics of order fulfillment.

Improved Customer Experience

Amazon’s fulfillment services also provide an improved customer experience. By using Amazon’s fulfillment network, your products are eligible for Amazon Prime and free shipping, which can attract more customers to your business. Additionally, Amazon’s fulfillment services provide reliable and fast shipping, which can increase customer satisfaction and encourage repeat business.

How to Utilize Amazon’s Fulfillment Services

Now that you understand the benefits of using Amazon’s fulfillment services, here are the steps to follow to start utilizing them:

Set up an Amazon Seller Central account

To use Amazon’s fulfillment services, you must first create an Amazon Seller Central account. This will give you access to all the tools and resources you need to manage your inventory and orders.

Prepare and ship inventory to Amazon warehouses

Once you have set up your Amazon Seller Central account, you can start preparing your inventory to be shipped to Amazon’s warehouses. You will need to label your products and package them according to Amazon’s guidelines. Once your products are ready, you can create a shipment plan and send your products to Amazon’s warehouses.

Monitor and manage orders and inventory

After your inventory has been received by Amazon, you can start monitoring and managing your orders and inventory through Amazon Seller Central. You can track your inventory levels and sales, manage your listings, and monitor your customer feedback.

Tips for Optimizing Amazon’s Fulfillment Services

Here are some additional tips for optimizing Amazon’s fulfillment services:

Optimize your product listings to increase visibility and attract more customers.
Use Amazon’s Multi-Channel Fulfillment (MCF) service to fulfill orders from other channels, such as your website or social media accounts.
Set up automatic pricing rules to ensure that your prices are competitive and profitable.
Use Amazon’s FBA Inventory Reimbursement service to ensure that you are reimbursed for lost or damaged inventory.

Key Takeaways

Amazon’s fulfillment services can help you save time, money, and effort while improving your customer experience.

Utilizing Amazon’s fulfillment services involves setting up an Amazon Seller Central account, preparing and shipping inventory to Amazon’s warehouses, and monitoring and managing orders and inventory.

By optimizing your product listings, using MCF, setting up automatic pricing rules, and using FBA Inventory Reimbursement, you can maximize the benefits of Amazon’s fulfillment services.

Title Tag: The Benefits of Utilizing Amazon’s Fulfillment Services | Simplify Your Order Fulfillment Process

Meta Description: Discover the top benefits of using Amazon’s fulfillment services for your e-commerce business, including scalability, efficiency, and improved customer experience.

July 15, 2022July 15, 2022

The Power of Quality and Delivering What Customers Want

What do customers want from a product they find on Amazon? That’s easy. Customers want quality products.

It doesn’t matter how good your marketing campaigns are or the number of conversions you make. If word gets out that you sell bad or defective products, the damage to your reputation will stifle your growth.

That is why today we’re going to discuss the importance of quality products and how you can ensure you deliver quality products to your customers.

The Importance of Quality

The key to Amazon’s success throughout the years has always been the accessibility of quality products. It’s no secret. No amount of SEO optimization or marketing is going to prevent customers from becoming disgruntled with a low-quality product.

The first impression a customer has of your product can make or break your business. Making it a good one is essential for building customer loyalty. This means you’ll need good reviews, quality listing, and, most importantly, a good product.

Quality listings are easily built. However, good reviews and a good product depend on each other.

Quality products lead to good reviews, good reviews drive sales, and that feeds back on itself. Therefore, quality products are the first step on the road to growth and success. It’s almost deceptively simple.

So, how do you ensure quality? The answer is a strong quality assurance program.

What is a Quality Assurance Program?

In essence, a quality assurance program is a systemic approach to maintaining product quality. This means establishing standards and outlines that dictate product expectations. Which ensures that defective or low-quality products never end up in the hands of your customers.

It is important to note here that quality assurance does not equate to quality control. Whereas quality control is a reactive solution to finding defects in a product, quality assurance is systemic and proactive in preventing defects in the first place.

The shape and form of these programs can vary wildly depending on business size and industry. However, they share the same principles.

How to Establish a Quality Assurance Program

No matter the size of your business, the goal of a product is to provide value to the customer.

You will need to establish procedures that ensure the successful management of products, and meet any industry standards and end-user needs. A quality assurance plan does this by reducing errors in production and highlighting what needs improving.

So, let’s take a look at the steps you need to take to establish an effective quality assurance program.

Define Quality Objectives

The first step is to define your product goals. These goals need to be clear and measurable.

Additionally, these goals must align with your customers. Determine what they expect from your products, and compare how your products measure up to those expectations. If they fall below these expectations, your product will fail the customers and your business.

For more on learning about the needs of your target customers, check out our guide on learning about your audience using your ideal customer’s avatar.

Establish Roles and Responsibilities

This step is highly dependent on your business size. Regardless, consider these responsibilities carefully when endeavoring to provide quality products to your customers.

Big companies have entire teams dedicated to quality assurance, but as a small business, you may find it to recognize what responsibilities you wish to take on yourself or delegate them to someone you trust.

Establishing rules that everyone understands, or that you hold yourself to, helps create a clear view of your product standards.

Implement the Plan

Once you define goals and roles, it’s time to apply them. Begin the process of running products through your program accordingly to the objectives we discussed in the first step.

From there, it is a matter of modifying the plan to meet your needs.

Examine and Adjust

It’s not enough to establish a plan. You need to iterate and improve.

Is the plan achieving the intended results? What is falling through the cracks? How can you adjust the plan to better meet expectations?

Always keep these questions in mind in addition to the original goal of your quality assurance plan. Over time, you will create an efficient and thorough system that keeps poor products damaging your reputation.

Need Help Marketing on Amazon?

No matter what you’re selling on Amazon, it better meets customer expectations. If it doesn’t, that will reflect in your reviews. Bad products mean bad reviews mean damage to your whole Amazon Marketplace.

That’s why you should always keep quality in mind. Which can seem like a daunting task when you consider the myriad of other challenges to an Amazon Seller.

Contact us today for help managing your Amazon Marketplace and getting the edge you need to compete. We help with everything from education to the total handling of your Amazon profile. Free yourself to work on the parts of the business that are important to you.

Are your products up to customer expectations?

July 11, 2022July 11, 2022

How Two Brothers Built the Top U.S. Tortilla Brand on Amazon

It’s hard for small businesses. It became even harder during the pandemic. Which led many to shut their doors to never reopen.

However, that did not keep two brothers from success and establishing the top U.S. Tortilla Brand during the pandemic.

The Road to Mr. Tortilla

Mr. Tortilla’s story began during the Covid-19 Pandemic.

Anthony and Ronald Alcazar, brothers and founders of Mr. Tortilla, were looking for a way to bring their home-style tortillas to the world. The timing seemed like a good opportunity with the shortages facing supermarkets. However, the stores denied them.

They struggled to sell them to brick-and-mortar stores, typically getting bottom-shelf placement in the places that would carry them. It seemed impossible to compete with the big brands.

They needed a new approach.

Like many brands during the pandemic, the Alcazar brothers turned to e-commerce. Ordering groceries online was still not common at the time, but the practice saw a massive surge in the first year of the pandemic. Which meant there was a great opportunity – and plenty of competition.

But the brothers were undaunted.

“We learned digital marketing and social media on the fly and we grew 3,000 percent to become number one on Amazon,” Said Anthony Alcazar at the U.S. Chamber of Commerce’s CEO Summit of the Americas.

How did they achieve this? In short: persistence.

Becoming No. 1

After struggling to get their product on supermarket shelves, the brothers struck partnerships with the military and restaurants, constantly striving to succeed.

However, the pandemic forced many of their partners to close their doors. This was the push that drove them to e-commerce on Amazon and their own site.

By partnering with Amazon, they were able to offer their product to an audience that chooses the best rather than judging by shelf space. Through hard work and honest sticktoitiveness, they partnered with Amazon to become the number one Amazon seller of Tortillas in the U.S.

Need Help Marketing on Amazon?

It’s not easy to succeed on Amazon. The competition is fierce, and it takes knowledge of the platform and hard work. Which can be daunting on your own.

The Alcazar brothers had each other. You don’t have to do it alone either.

Contact us today for help managing your Amazon Marketplace and getting the edge you need to compete. We help with everything from education to the total handling of your Amazon profile. Free yourself to work on the big picture.

What is your favorite Amazon success story?

July 7, 2022July 7, 2022

How To Start and Use Amazon Live

Streaming is a major industry. In 2020 alone, viewers spent 482.5 billion hours on mobile livestreaming apps. That equates to every person on Earth watching an average of 60 hours of live streams a year.

It’s no joke. That’s a lot of exposure.

So, that’s why today we’re going to look at Amazon’s live streaming solution: Amazon Live.

What is Amazon Live?

Amazon Live is a streaming service on the Amazon platform. Users can find it under the “Programs & Features” in the side menu. There viewers can watch live videos and recently live videos of Amazon sellers marketing their products.

While watching these videos, users receive information regarding the products featured during the stream. This means that sellers have another avenue to drive conversions.

This gives buyers the ability to follow their favorite companies, interests, and influencers on the Amazon platform. What’s more, buyers can interact with them directly.

This offers an excellent way for sellers to interact directly with potential customers while expanding their marketing efforts.

So, who can create an Amazon Live? In short, Amazon Live is currently only available on the US marketplace to Brand Registered merchants and vendors.

If you’re looking to become Brand Registered or a vendor, or currently are one, this is an option you should explore.

Getting Started With Amazon Live

To start with Amazon Live, you’ll need to familiarize yourself with the program and prepare how you intend to produce content.

When you’re ready, you’ll just need to download the Amazon Live Creator app to begin. The software is specifically designed for IOS devices such as iPhones and iPads. There is currently no support for Android smartphones.

Brand merchants, vendors, and influencers can stream on the app using their Seller Central or Vendor Central account information. Additionally, more than one person on your team can install and use the app. With multiple log-ins, this allows those on camera to focus on the stream while the others interact with conversations in the chat section.

For the best streaming quality, you may also use an external camera and additional broadcast software.

Remember, this is more than selling a product, it’s engaging an audience with consumable content. A low-quality stream will do little to drive customers to your listings.

Step-by-Step Guide to Starting Amazon Live

Get the Amazon Live Creator App – Simply download the app for IOS. Whether you intend to use your device’s camera or are opting for an external step-up, the app is essential.
Sign in with your Seller, Vendor, or Influencer account – As we said, sign-in with your Amazon information. From there you can create your Amazon Live profile accordingly
Choose your Brand and enter your profile name – When marketing on Amazon and beyond, always remember your brand voice. Your profile name should reflect that voice.

Choose the products you want to feature. – This is the fun part. Decide which products you would like to boost engagement for. These could be your flagship products or even new products that need help building momentum.

Regardless, these are the products that your viewers will be able to purchase immediately while watching your Livestream.
(Optional) Boost your Livestream – When first starting on Amazon Live, you may find it beneficial to boost your stream. At this stage, you will receive the option to do so. This will show your video, page, and product details across advertising locations on Amazon’s platform.

This is highly recommended if you’ve yet to establish an audience.
Check Your Equipment and Go Live – Finally, you can go live. Check your camera preview and any external equipment you’re using.

No one wants to get halfway through a stream only to realize the lens cap is still on.

The Benefits of Streaming on Amazon Live

Streaming on Amazon Live offers a set of unique opportunities to sellers to improve their customer engagement.

Kicking the Tires

As we’ve discussed, streaming on Amazon Live gives you more options to engage with shoppers, and improve your discoverability, but there’s more.

Digital sellers face a unique dilemma that is difficult to address: customers like to kick the tires.

Livestreaming yourself handling and demonstrating your products provides a close substitution. Although customers cannot handle a product themselves, they gain some satisfaction seeing it in action.

Of course, there’s also the added benefit of live engagement, allowing you and customers to discuss the product directly.

Adding a Face to the Brand

Some buyers are particularly interested in who’s behind their favorite brands. Amazon Live allows sellers to give their customers just that. By adding a face to a brand, sellers can build better relationships with customers for better brand trust and loyalty.

This particularly benefits brands who want to engage their customers more personally.

Remember to encourage your viewers to follow your brand so they know when you’re live.

Level Up For More Benefits

Amazon has different levels for sellers who utilize its streaming platform. The higher the level, the higher the benefits.

Leveling up requires a review by Amazon Live, and you can track your progress to each level with the Amazon Live Creator app. Benchmarks for leveling up include time spent streaming and sales/units sold.

So, let’s take a quick look at each of these levels.

Level 1: Rising Star

Rising Star is the first level.

At this level, you can Livestream whenever you want, and your stream will have a follow button for your viewers. Streams at this level are eligible to automatically appear in the product category rows on the Amazon Live homepage.

As your account levels up, your streams become eligible to appear in more places such as the Amazon homepage itself.

Level 2: Insider

Insider is the next step. It includes all the same benefits as Rising Star, but with the addition of becoming eligible to appear at the top of the page on Amazon Live’s home page.

This may seem like a relatively small bonus, but that top placement means an exponential increase of impression for your stream.

To reach Insider, you must stream for at least 90 minutes over 30 days.

Level 3: A-List

With all the benefits of the previous levels, A-List is when your streams finally become eligible to appear on Amazon’s home page.

You also get the added benefits of priority support and priority access to Amazon Live special events and opportunities.

To reach this level, you will need to stream for 1,000 minutes in 30 days, and drive 5,000 purchases or sell 100 products.

Quick Tips

Set a streaming goal – Establish a schedule for your stream with minimum run times. This consistency will help you build an audience, and better your chances to reach more viewers.
Use Live-only promotions – Promotions available only when you’re live will make viewers invested in knowing when you’re streaming.
Encourage viewers to interact – Invite viewers to ask questions in the comment section. This does more than engage customers. It lets you know what points of your products interest your customers.

Need Help Marketing on Amazon?

No matter what you’re selling on Amazon, you need discoverability. No one is going to buy your product if you don’t know it exists. Amazon Live helps you do that by providing an avenue to reach out to customers.

But how are you going to juggle a streaming schedule with everything else you have to run in your Amazon Marketplace?

Contact us today for help managing your Amazon Marketplace and getting the edge you need to compete. We help with everything from education to the total handling of your Amazon profile. Free yourself to work on the parts of the business that are important to you.

Has your brand reached out on Amazon Live yet?

July 6, 2022July 6, 2022

Amazon Going Easy on Some Sellers Using Fake Reviews

In the last few years, Amazon has begun a serious crackdown on fraudulent reviews on its platform. This is in part due to pressure from the U.S. Federal Trade Commission. However, it is also because review manipulation damages the credibility of their platform.

Many buyers use Amazon reviews to consider products regardless if they intend to purchase through the platform. This gives importance to their reliability.

However, Amazon is now addressing review manipulation in a new, less severe way: reduced discoverability.

What is Review Manipulation?

Amazon has very strict rules on what sort of reviews it allows on its platform.

This includes forbidding third-party sellers from providing incentives to their buyers in exchange for positive reviews. They also cannot purchase fake reviews, or request positive reviews from friends or family.

This includes:

Sellers posting reviews on their products or that of their competitors
Offering third-party rewards or other compensation for positive reviews.
Offering refunds after a buyer writes a review.
Diverting negative reviews
Using Seller accounts to write or change reviews.

And this is by no means the whole list. Morally dubious sellers are constantly finding new ways to manipulate their reviews, and sometimes the reviews of their direct competitors.

Due to the importance reviews have in a listing, it is easy to see why many sellers have turned to these questionable methods.

Amazon’s history of dealing with these reviews has varied, ranging from:

Warning the seller to stop
Warning the seller and demanding action within a period of time.
Suspending accounts with an option to appeal
Suspending repeat offenders with no option to appeal

All of which seemed to do little to prevent review manipulation. Manipulation which harms customers’ ability to reliably find quality products on the platform. However, Amazon has found a new way to punish these accounts.

What is Reduced Discoverability?

Rather than targeting the accounts responsible for review manipulation, Amazon has begun reducing the discoverability of ASINs with fake reviews.

This means products that Amazon determines affected by review manipulation are no longer visible in search results. Additionally, their advertising campaigns are effectively shut down.

According to Amazon, they will continue to reduce discoverability on these products until they identify and remove said reviews. Amazon alerts these account owners and offers a chance for appeal.

Why Reduce Discoverability?

So, why reduce discoverability over account suspension? During a time when Amazon is facing pressure from the U.S. Federal Trade Commission to crack down on fake online reviews, this seems like a half-measure.

This is a matter of speculation. However, Amazon is likely looking to add degrees of severity to review rule violations. It also gives Amazon room to make a decision when a violation appears unclear.

This includes circumstances in which the sources of reviews are unclear whether they’re potentially purchased, solicited, or deliberate competitor sabotage.

Regardless of the reasoning. Sellers should familiarize themselves with this policy in the event they face such restrictions.

What to Do if You Receive This Penalty

Should this happen, you will know by the “reduce discoverability” notification from Amazon Seller Performance. You must take action to protect your account. Otherwise, you risk additional penalties up to the suspension.

Take these actions when faced with reduced discoverability.

Stop the behavior. – This is the most important step you can take. Even if you assume your account is innocent, consider investigating any others with access to your account or any services which you may employ.
Stop services that act on your behalf. – The source of the violation could be from anywhere. This includes services you’ve employed to help promote your products. Remember to collect evidence of the cancelation as Amazon may request it when you appeal.
Create a Plan of Action. – This is a detailed plan telling exactly how you intend to address the violation. It will need to be comprehensive and convincing. Even if you feel certain that you didn’t commit said violation, you must explain how you intend to avoid violating the rules going forward.

Any delay in responding to this penalty will only hurt your chances of appealing and your profit margin.

Need Help Navigating Amazon?

Amazon is a massive platform. Therefore, so are the terms of service. It is easy to violate rules that you aren’t aware of. What’s more, it is hard to defend yourself from incurring penalties when you’re not familiar with them.

That’s why Anata offers education on Amazon’s platform to help you know what you need to succeed.

Contact us today for help managing your Amazon Marketplace and getting the edge you need to compete. We help with everything from education to the total handling of your Amazon profile. Free yourself to work on the big picture.

Has review manipulation affected your Amazon Marketplace?

Importance of Good Customer Service

Best Practices for Improving Customer Service

II. Understanding Amazon’s Policies

III. Why Staying Compliant is Essential

IV. Consequences of Non-Compliance

V. How to Stay Compliant

Why Customer Reviews and Feedback are Important:

Tips for Improving Customer Reviews and Feedback:

II. Monitor Your Competition

III. Analyze Your Sales Data

IV. Use Repricing Software

V. Adjust Your Pricing Strategies

Identify your target audience

Choose the right keywords

Create compelling ad copy

Optimize your landing page

Use sponsored products and sponsored brands

Test and refine:

Monitor your metrics:

Get creative with your advertising:

Utilize Amazon’s tools:

Scalability and Flexibility

Increased Efficiency and Cost Savings

Improved Customer Experience

How to Utilize Amazon’s Fulfillment Services

Set up an Amazon Seller Central account

Prepare and ship inventory to Amazon warehouses

Monitor and manage orders and inventory

Tips for Optimizing Amazon’s Fulfillment Services

Key Takeaways

The Importance of Quality

What is a Quality Assurance Program?

How to Establish a Quality Assurance Program

Define Quality Objectives

Establish Roles and Responsibilities

Implement the Plan

Examine and Adjust

Need Help Marketing on Amazon?

The Road to Mr. Tortilla

Becoming No. 1

Need Help Marketing on Amazon?

What is Amazon Live?

Getting Started With Amazon Live

Step-by-Step Guide to Starting Amazon Live

The Benefits of Streaming on Amazon Live

Kicking the Tires

Adding a Face to the Brand

Level Up For More Benefits

Level 1: Rising Star

Level 2: Insider

Level 3: A-List

Quick Tips

Need Help Marketing on Amazon?

What is Review Manipulation?

What is Reduced Discoverability?

Why Reduce Discoverability?

What to Do if You Receive This Penalty

Need Help Navigating Amazon?

Contact Us

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