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How to Improve your Amazon Storefront in 3 ways

Amazon has, by far, the most amount of customers of any eCommerce platform. This isn’t surprising to anyone reading this article so it shouldn’t be surprising that there are also a large number of merchants on the website.

The net sales for Amazon in the United States was a dizzying $314b in 2021. These sales are all coming from a whopping total of 2m merchants. How can anyone expect to grab a decent chunk of that profit this late in the game with so many other vendors?

The answer lies in how much care and attention you put into your storefront. When people wind up on your page, the design will influence whether they stay or leave. In this article, we will focus on three tips on ways to improve your storefront to enhance your retention of viewers. 

These tips are:

  1.  Using Product Widgets
  2. Simplistic Design of your Storefront
  3. Focusing on Quality Branding

Let’s dive into each of these a bit further and discuss why they’re so important.

#1 Use Product Widgets

The widgets provided by Amazon have the added benefit of optimization for the platform. Powerful display tools help merchants to enhance the visual element of their store with ease. Even better, these are often are as simple as plug-and-play.

A great way to list your products from a single category is through a product grid but there are other options as well. Best-seller and featured deal widgets give you the power to feature specific items and boost sales as needed.

Another great option is the “add to cart” button, enabling your buyers to shop without having to leave your storefront. 

#2 Organize your Storefront

Have you ever walked into a mansion that had so much art and furniture that it made you feel claustrophobic when you got inside? While our brains tell us that the more cool things we add, the better the design is, our eyes hate clutter and simplicity is their best friend. 

The more intuitive your storefront is, the more likely customers are to go through the process of buying. If it’s hard for them to locate your product, many other merchants are vying to make it easier.

One of the most important ways that you can increase the number of viewers that convert into customers is through a simple, organized layout. When considering a layout, it’s also important to consider that customers will be viewing across a range of devices. As such, make sure that your mobile and desktop designs both work.

A rule of thumb is to aim for three pages at a minimum for your storefront. Higher numbers of pages result in longer dwell times for customers and the longer they are on your page, the more likely they will convert.

#3 Build Trust With Quality

Say you’re shopping for a pair of shoes and you come across two different listings. One of them has a featured image that is clear and the other is blurry and pixelated. 

Realistically, what are the chances that you would ever go with the low-resolution option? Sloppy designs and images signal sloppy products and business practices to your customers. This extends far beyond just your image.

Your descriptions should sound professional and have a visually appealing layout. Your title should be descriptive of your product and intelligently crafted. Your layout should be easy to navigate and intuitive.

This even extends to social media presence and content posted online. High-quality product listings tell a customer that you are willing to put in the time and resources necessary to prove your legitimacy. 

BONUS #4 Call in the Reinforcements

If all of this is making your head spin, you are not alone! The rapidly evolving world of Amazon makes it hard to keep up with. Even if all of your business happens on Amazon, spending your whole day on the platform managing this means neglecting other responsibilities.

This is why many elect to hire a company like Anata to help. At Anata, we’re in the business of helping brands thrive on Amazon. We offer educational tools, high-quality branding essentials, and more. In short, we want to make sure that you never get stuck on Amazon marketplace again!

Even more importantly, we’re willing to put our money where our mouth is. We offer performance-based pricing options that ensure that you get the results you need. Let us walk you through your needs with Amazon with detail, strategy, and confidence.

What tips do you have for improving your Amazon storefront? Which of our tips has been really helpful for you? Let us know in the comments!
Or, if you want to get a conversation started with us on managing your Amazon storefront, you can contact us here to get the ball rolling!

How to get a brand registered with Amazon’s IP Accelerator Program

When creating business on Amazon, everyone should take advantage of the Amazon Brand Registry. This platform enables a suite of tools otherwise unavailable for non-registered sellers. While it isn’t mandatory to become a part of this platform, it makes it more effective and secure.

Amazon Brand Registry matters because it offers protection from knock-off and imitation products. The only requirement of businesses that wish to participate is a trademark for their brand. This should be both in text and in logo form. 

Businesses that opt-in to this platform receive protection of their trademark, tools like Amazon stores and advertising options, and access to Amazon A+ content. With a set of tools for sellers this important, you may wonder why everyone isn’t already on this platform?

In short, trademarks are difficult. They take a long time to process and businesses often just decide to not deal with them altogether. Seeing this gap, Amazon instituted the Amazon IP Accelerator Program.

The purpose of this program, the eligibility requirements it carries, and how to enroll are the subject of today’s article. Keep reading to become an expert on one of Amazon’s most important tools for new businesses.

What is the Amazon IP Accelerator Program?

The design of the Amazon IP Accelerator program is to help brands that are not currently part of the Brand Registry acquire intellectual property rights and brand protection. The main way they assist is through the offering of a curated list of IP law firms vetted by Amazon and early access to beneficial tools.

Benefits of Amazon IP Accelerator

Despite the name, this program does not assist in getting your registration faster. Rather, the benefit of joining this program comes in the form of two specific features of it. 

Ditch the Wait

If you have filed for your trademark with one of the trusted law firms of the accelerator program, you won’t have to wait for it to go through before you can begin on Brand Registry. That means that, while Amazon cannot help speed up the process of getting your trademark, they can offer the benefits of having it earlier.

Intent to trademark is as good as a trademark as long as the final result is approval. By using a cache of trusted lawyers, Amazon can mitigate the risk associated with the time between filing and approval. Therefore, they don’t require that you wait for approval before adding your company to the Brand Registry. 

Amazon IP Accelerator Law Firms

The law firms provided by Amazon’s IP Accelerator program offer pre-negotiated rates with a set list of services. Included in the offerings are both wordmarks (your name) and design marks (your logo.) 

If you have more legal needs beyond these two items, you are also welcome to negotiate rates for additional services. 

How Much is Amazon IP Accelerator?

In terms of the actual initiative, there is no fee associated with entering the IP Accelerator Program. Amazon connects businesses with these approved law firms free of charge to encourage more businesses to work with them.

That said, the lawyers that are performing these services for you are not doing so pro bono. Amazon sets limits on these service fees which they pre-negotiate with the law firms they’re connecting you to, however. 

These maximum fees are:

  • A brand search of Trademark Office records from a high-level to find any current registrations or applications – $500 Maximum
  • Trademark Office or unregistered uses as part of a comprehensive brand review – $1800 Maximum
  • US trademark application filing – $600 Maximum

Outside of these fees, filers can expect government fees of around $275. This brings the maximum total to around $3,175 all things considered.  

Who can use the Amazon IP Accelerator Program?

Anyone who sells on Amazon is eligible for the Amazon IP Accelerator program. Though all of the current law firms involve US trademark applications, Amazon states this is available worldwide.

How do I apply for the Amazon IP Accelerator?

Anyone interested is welcome to sign up for the Amazon IP Accelerator here. Once on the website, follow the process below to get set up!

  1. Click Get Started
  2. Select your location, where you will sell your products, and what you need help with–the IP Accelerator.
  3. From here, a list of lawyers partnered with the program will appear. Click on any of them to see their Amazon business page including reviews and contact information if you’d like to use them. 

What if my Trademark is Denied after using the Amazon IP Accelerator?

Amazon will continue to monitor your application throughout the process of approval. During this time, businesses can enjoy the same benefits of a fully-trademarked company. While this is a tremendous benefit to small businesses in the midst of gaining approval, it can easily go away.

If Amazon learns of the denial of your application, they will remove you from the program and from the Brand Registry in general.

Alternatives to Amazon’s IP Accelerator

The IP Accelerator program is free but the fees – legal and otherwise – can quickly add up. If the price tag seems too steep for your current state of business there are other options.

Wait it Out

Save almost all of your money by filing your trademark application on your own. While this option is the least expensive, it’s also the least efficient. Those who file on their own can expect the process to take anywhere between 6 and 12 months to finalize. 

The only expense associated with filing on your own is the filing fee of $275.

Consider Other Countries

Amazon accepts trademarks from a myriad of countries. Outside of the United States, they also accept trademarks filed in Brazil, the United Kingdom, Canada, Mexico, Australia, India, France, Japan, Spain, Turkey, Italy, the UAE, and Singapore. 

Some of these countries offer a waiting time that is far less than the one here in the United States. For many, filing in the United Kingdom is an attractive option. That’s because it will be easy to find an English-speaking lawyer and the total wait time for this country is only 3-5 months. 

With this option, companies can have access to a registered trademark much faster than they could here in the States.

Help with Amazon IP Accelerator Program

The Amazon IP Accelerator Program is just one example of the ways that Amazon offers help to businesses. Since many are unaware of these offerings, they don’t take notice of them, putting them at a disadvantage. 

Flipping that around, businesses that are aware of and take advantage of these programs can excel. But, between the many tasks of running a business, how are you supposed to keep up with this element? Luckily, you don’t have to!

The team at Anata works hard to help brands thrive on Amazon. Our dedicated team of experts is here to help in three main ways that can revolutionize your business:

  1. Education: Anata University provides educational tools necessary to grow your e-commerce business to the next level
  2. Brand Essentials: Our team of marketers will provide product photography, packaging design, consultations, and more to get your brand right where you want it.
  3. Performance-Based Pricing: We don’t get paid unless you do! 

Let us take the managing of your Amazon profile off your plate, allowing you to spend more time focusing on the success of your business.

Contact us today to learn more and start reclaiming your time!

Selling on Amazon vs eBay: Which is the Best?

One of the biggest hurdles that a merchant faces is in choosing the platform that they will sell on. eBay and Amazon are the two main options but, even just deciding between them can seem difficult.

By and large, more businesses benefit from Amazon but that is not the case for everyone. Let’s go over some of the differences between the two platforms so you can make an informed decision for yourself!

Shipping and Fulfillment

As of now, there is no fulfillment or managed delivery service available for eBay. This is despite a notice that eBay made to the contrary back in 2019 to institute the feature in 2020. Perhaps due to the pandemic, they seem to have scrapped this dream option and maintained the course as normal. 

By contrast, Fulfillment By Amazon (FBA) offers robust storage, shipping, and fulfillment opportunities for merchants. The inner logistical structure of Amazon enables small businesses and solopreneurs to offer great incentives. Some examples include same-day shipping, delivery discounts, and up to unlimited storage for inventory. 

Amazon also allows fulfillment from FBA to outside sales channels. That means that you can utilize their tools and logistical aptitude across other websites (including eBay, by the way!)

Fees and Required Subscriptions

Another area where the two differ is in their fee structures and the amounts they charge. Let’s take a look at the different amounts of money you can expect to spend on each platform.

eBay

eBay sellers can expect an insertion fee for posting their listing starting at $.35 per post. In addition to this, eBay charges a percentage based on the final value the items sell at. This can range from between 5 -15 percent. 

Merchants without a store or that are just starting a store on eBay can expect to post up to 250 listings without this fee, however.

Amazon

Individual plans on Amazon charge a flat rate of $.99 per sale. Professional plans start at a $39.99 flat rate regardless of total sales. You can also expect a referral fee in the range of 8-15% of your sale. 

Sellers who decide to utilize FBA will have an additional fee for that subscription as well. 

Ultimately the right price depends on each business but, for anyone selling significant amounts of product, the Amazon program is usually at a better price. 

Market Size

Perhaps the most important factor in deciding between these platforms is the size of the market. After all, what good is spending money on a platform to sell your goods on if there’s nobody actually using it?

In the case of these two giants, both offer a substantial audience. According to stats from 2021, these are the two most popular online marketplaces. They are far from equal, however.

While eBay is second behind Amazon, it’s by a factor of a little more than ⅓ of the audience. So, while eBay may consider itself a top contender, the two are still not quite in the same league.

What this looks like in terms of numbers is around 2b visits from US IP addresses each month. eBay sits at nearly 689m and the nearest competitor (Walmart) is at 389m. 

Advertising

Amazon and eBay both offer advertising options but they handle them very differently. Let’s take a look at how Amazon and eBay both go about this feature.

Amazon

With Amazon’s advertising options, users can operate on a “pay-per-click” (PPC) basis. These types of campaigns charge you a fee for each person that clicks on your ad. With this option, the benefit is that you will always only pay for the people who actually click on your ad.

These ads show up as banners, promoted products, and in a few other places on Amazon.

eBay

With eBay, advertising happens as a promoted listing. That means that sellers are only sold for sales that convert on their page. 

“Wait a minute, why wouldn’t I want to just pay for sales and not for simple clicks?” Well, eBay determines when a sale is the result of an ad by checking if the user interacted with the ad in the last month. 

Pricing for eBay’s promoted products is usually a percentage of the sale price. While vendors can bid as low as 1 percent on their offers, at least 10% is the norm. The higher your percentage, the more likely Amazon is to serve the ad.

Anata is Here to Help!

With all  the factors, Amazon certainly seems to take the lead as a better platform for most. That’ isn’t the case for everyone though! What do you think? Drop us a note in the comments on what platform you enjoy and what you think of Amazon!

Want help managing your Amazon account? Reach out through our website and start a conversation!

Amazon Marketplace Dominate US E-Commerce and is now 25%

Amazon has hit another milestone as it transforms the online market, now making up 25% of US E-Commerce. Amazon launched in 1995. It has expanded rapidly ever since, becoming the largest marketplace in the US. 

Now, its ever-increasing customer base allows brands around the world to grow as third-party sellers. Here’s more about Amazon’s growth story and how your brand can benefit from it.

Starting Up

Amazon started out as an online bookstore but its focus broadened very quickly. They were able to do so as a smashing success right out of the gate. Within their first month, they had sent books to all 50 states and 45 additional countries.

This made it easy to propel into additional areas. Amazon quickly began expanding into countless types of products, media, and services. 

Throughout its development, Amazon has hit records in the eCommerce industry time and time again. As things progressed, it transformed into the well-known platform it is today: the largest marketplace in the US.

Long Term Growth

As Amazon continued to expand, they began to place a greater emphasis on long-term growth. The company took innovative steps to improve the online shopping experience. This helped it to gain traction not only when it first came out, but also throughout the next two decades.

Now the world’s leading online retailer, many are projecting Amazon to keep growing as it moves forward. Today, the platform is a comprehensive place where customers across the country can access their go-to products. 

It provides quick access to a wide variety of products, with fast shipping and committed customer service.

Become a Seller on Amazon

By selling your products on Amazon, you can promote your goods and expose your brand to Amazon’s expansive network of customers. From new entrepreneurs to those with more experience, selling on Amazon gives you the ability to scale your business globally.

Amazon offers multiple tools to help third-party sellers bring attention to their products. Once you start the process, Amazon FBA can fulfill orders, take care of shipping, and provide customer service. This frees up additional time for you, allowing you to focus on your business.

How do you plan to build your business on Amazon? Comment below or contact us online to start the conversation. 

We’re here to help all stages of business. Whether you are only getting started or you are taking your brand to the next level!

More than 60,000 Amazon Sellers Exceeded $1 M in Sales

Sellers from across the world are listing their products on Amazon, with over 60,000 exceeding $1 million in sales. As Amazon continues to grow, it allows brands to sell their products, reach more customers, and invest in their local communities. Here’s more on how selling with Amazon can help you to grow your business. 

Sell on a Growing Platform

Amazon holds the top spot as the world’s biggest online retailer, and it’s getting larger each year. The growing marketplace provides a wider audience for your products and opens more opportunities for sellers to succeed. 

Online shopping is also becoming increasingly popular, providing a simple, effective way for customers to access their favorite products. Amazon has revolutionized online shopping, bringing countless products into one place for a smooth and efficient customer experience. 

This growing platform is the perfect place for new sellers to enter the market and current sellers to continue to grow. 

Build Customer Trust 

A key part of establishing your brand is developing trust with your customers. Creating a relationship with shoppers and showing your reliability helps to bring customers back and attract new ones. 

Customers trust Amazon as an established, consistent online shopping option. By selling your products on Amazon, you can access a customer base that trusts the platform and build trust for your brand. 

Increase Profitability  

With 60,000 sellers exceeding $1 million in sales, there are a variety of tips for increasing your profitability on Amazon. First, new sellers should start now, so you can begin to market your products as the platform continues to grow. 

It’s also a good idea to create a plan determining the products you’ll list on Amazon and what you’ll add moving forward. You’ll have the option to list all your products or to choose the ones that you think will be the most successful. 

Be sure to target valuable keywords as you create your listings so that your products will be more likely to appear in relevant search results. List your products soon after opening your shop and commit to keeping them updated as you grow. 

By selling on Amazon, you can gain a growing platform for your products and reach more customers. Anata helps brands to thrive on amazon through PPC strategy and your market’s keyword research. How would you improve your business if you exceeded $1m in sales?

Let us know in the comments or reach out on our website and we’ll start taking the steps to get you there!

How to Handle Amazon Quantity Limits in 2022

Amazon updated the limitations placed on sellers in 2020 from being a restriction on ASIN levels to a focus on storage space. If you’re a seller on the marketplace, you’ve likely already realized this but you may not know exactly what determines these limits or how to handle them.

As such, we wanted to go over the quantity limits for FBA, where to find them, and how to improve or even eliminate them. 

What is the Amazon Quantity Limit for FBA?

To ensure they have the appropriate amount of storage space, Amazon only allows sellers a certain quantity of stock. The FBA relies on the product it holds rotating quickly and, when they have a backlog of items, it can cause a storage bottleneck.

As a result, Amazon has restock limits on every type of storage type. The basis of these is on size so, larger items are likely to have a lower limit than the smaller ones. 

According to Amazon, the limits are as follows:

  • Individual selling accounts are limited to a storage space of 10 cubic feet. This remains true no matter the size of your account.
  • Professional accounts are subject to storage limits but may not have them as well. The two exceptions are sellers with a satisfactory Inventory Performance Index (IPI) score or that are too new to have generated one.

For the professional accounts with storage limits, Amazon calculates the amount based on:

  • Current and seasonal sales volume
  • Historical IPI Scores
  • Space available in the fulfillment center

As a result, the amount of storage space is variable for each business. Sellers with poor IPI scores are going to experience tighter restrictions than those who have better scores or higher sales volume. 

Where to Find Your Amazon FBA Quantity Limits

The process of finding your quantity limit is easy but you might miss it if you didn’t know what to look for. Log in to your Amazon account and follow the below steps to find out what your unique quantity limit is:

  1. Hover over the “Inventory” section, bringing up the drop-down menu.
  2. Select “Manage FBA Shipments.”
  3. Look at the bottom of the page for two tabs entitled “Restock Limits” and “Storage Volume.”
  4. Select “Restock Limits.”

Make sure to track this regularly as it could fluctuate as your scores improve or worsen.

How to Increase Your Amazon FBA Quantity Limits

As mentioned above, these limits are not set in stone! There are several ways to improve or eliminate your quantity limit and start storing more products. These include:

Third-Parties

If you can’t store all your products at Amazon’s fulfillment center, you could always use others as a temporary solution. Third-party fulfillment centers can store and fulfill your orders on your behalf until your score improves. 

While Amazon FBA is typically better, third parties are a great way to make sure you’re still able to make sales while you’re increasing your quantity limits.

Increase your IPI Score

Increasing your IPI score is the number one way to increase your storage space. While many factors determine your restock limits, your IPI score is the main one. Included in this score are excess inventory, stranded inventory, in-stock inventory, and sell-through rates. 

While updated weekly, Amazon calculates your IPI score quarterly and adjusts storage limits based on all the factors mentioned above. As such, it’s important to keep a close eye on your score and adjust your practices and inventory as needed.

Sellers can find their score in their Inventory Dashboard located within their Seller Central account.

Fulfillment Management Help

If you’re having trouble staying on top of everything on your own, other companies may be able to help. Companies like Anata exist to make the management of your inventory a smooth process. Through professional assistance on your fulfillment management, your IPI scores are sure to improve and so is your storage space.

In addition to that, Anata can help with whatever you need to take care of you and your business while getting that score up. 

Conclusion

There are ways around the quantity limits that are set by Amazon but none are better than improving your limits. Intentionally setting out to initiate better practices with your inventory and fulfillment processes will go a long way in improving your business overall.

That’s easier said than done, though. Business owners are facing a litany of problems and hurdles that they have to overcome. Keeping track of all of this can feel like a losing battle but it doesn’t have to!

Anata is here with dedicated professionals with a focus on making sure you get the most out of your Amazon business. We offer consulting, advertising, market analysis, evaluation, and even inventory management services.

What’s keeping you back from taking your business to the next level? Let us know in the comments or connect with us through our website and we’ll start the conversation on how to fix it!

How to Avoid the Amazon Prime’s Fee Hike

Did you get the email a few weeks back about Amazon’s price hike, read it, and immediately forget until now? With the change coming upon us, it’s important to think through the additional price Amazon is asking for. For some, this price increase might make the platform no longer be worth the price for them.

Either way, paying less is always better than paying more. So, is there a way to avoid Amazon Prime’s fee hike? The answer is yes! Keep reading to find out how!

What is the Amazon Prime Increase?

The price hike is already in effect for new accounts that signed up after the 18th of February. For accounts that were open before this, the fee hike is taking place on the 25th of March. After this time, Amazon Prime monthly subscriptions will increase from $12.99 to $14.99 per month. 

Accordingly, the annual subscription rate will also increase from $119 to $139 per annum. According to CNBC, students can also expect to pay more, increasing from $59 – $69. With this, nobody is safe from the impending price rise.

It may not seem like much to some but every service has its limit on what people are willing to pay. Some may consider this small-seeming change to bump Amazon out of the realm of affordability. Before you go questioning in Amazon Prime is worth keeping, it might be worth seeing if you can avoid the hike altogether.

How to avoid Amazon Prime’s fee hike

While it isn’t always possible, many can find success in avoiding the new price for some time yet. Some of the common steps to avoid Amazon prime’s fee hike include 

Free Trial

New users can sign up for a free 30-day trial with Amazon Prime. This allows new users to try the platform out before committing to it. If you don’t believe that it is worth the price, simply do not sign up after your trial is over!

Purchase an Annual Subscription

The chance has already passed to purchase an annual subscription at the lower rate for Prime. Still, annual memberships save money which can offset the increase in cost. Paying the monthly rate of $14.99 for a year comes out to roughly $180.

With an annual subscription at just $139, users can save over $40 by paying upfront. If you already know that you will be using your service for the whole year, it only makes sense to take this step. 

Bundle with Your Subscription

Amazon offers several options for bundles. These include phone subscriptions as well as Amazon Prime services. If you’re currently spending money on Spotify and Amazon, it would make sense to get Amazon Music, bundle the two, and get rid of Spotify, for example. 

In addition to being more cost-effective on its face, Amazon offers lucrative bundle promotions for things just like this. 

Consolidate

To that end, if you use Prime more than other streaming services, cancel your other ones. You can avoid feeling the additional price imposed by Amazon if you are replacing other services with it. Prime video, music, and audiobooks could all potentially knock some of your current platforms off their rotation. 

Cancel

Don’t want to pay the price hike and still not convinced by the other options? Maybe canceling is the best bet for you then. While it would be great for every service to mean the same to everyone, sometimes you just don’t get the return needed to justify the purchase. 

If this is the case, there is no penalty for canceling and coming back later on a monthly basis if you change your mind. Simply head to your account, click on your membership, select “Manage Prime Membership” and click  End Prime Membership.”

Conclusion

Since the beginning of time, prices have steadily risen upwards. It’s common sense that this would happen to services we use every day like Amazon Prime as well. While we’d all like to avoid the inevitable, sometimes all you can do is swallow the additional fee and move on.

In this instance, that isn’t necessarily the case – depending on how creative you’re willing to get! Still, for many, the sheer ease of use with Amazon makes the price worth it at almost every level. 

Amazon (and every other streaming service) has steadily risen in price since its inception. It doesn’t seem as though they’ve found a price the public isn’t willing to pay yet!

At Anata, we help businesses navigate the tricky world of online sales on the Amazon marketplace. If you want to see about offsetting your prime membership through a successful online business, reach out and we’d be thrilled to talk with you!

What do you think of the new price point for Amazon? Is it fair for them to continue raising prices and is there a price point that you think would be too much?

How To Apply For A GTIN Exemption And Its Importance To Amazon Business

Amazon manages a large amount of inventory and a wide range of products every day. To keep track of it all, they require items to have a scannable code. Without this standardized code to track the many items sold throughout the world, nobody could ever keep track.

But what are these barcodes? And what if your item doesn’t have one? In this article, we’ll answer these questions and show you how to sign up for an exemption if you qualify.

Different Types of GTINs

GTIN is an acronym that means Global Trade Item Number. It is a unique code printed on an item so that merchants can sell and track them more easily. Typically represented as a number on a barcode, there are many forms that GTINs take.

  • UPC – The Universal Product Code is on most retail products. It is a 12-digit ID and is one of the most common types in the world. 
  • EAN – As the name suggests, the European Article Number only applies to products in the European market.
  • JAN – Japanese Article Numbers are for products sold within the country of Japan. Like the EAN above, this is a strictly local use case.
  • ISBN – International Standard Book Numbers are for any books on the market.
  • GTIN-14 – These codes are specifically reserved for shipping containers.

Nearly every product on the shelves – Amazon or otherwise – includes one of these codes. Some merchants can apply for exceptions, however, and sell non-barcoded items.

GTIN Exceptions

Receiving a GTIN exception is the only way that merchants can sell products without a barcode on Amazon. Let’s dive into the reasons that may lead a business to apply and the process for doing so.

When to Apply

GTIN exceptions aren’t rare but the important thing to remember is that this is typically a short-term strategy. It will always be easier to get your GTIN approved than it will be to continually renew your exemption.

Many products require a GTIN without any exceptions but there are some for whom it’s beneficial. Handmade items, resellers/wholesalers, and importers are the biggest beneficiaries of an exemption. These are merchants who typically don’t have control over the production of the actual product or the barcode on it.

For these business owners, exceptions may be the only thing that allows them to still be operational. Before applying, spend time going through this list and making sure that your product is even eligible. 

In general, the items this exception is for are:

  • A product for which the original manufacturer does not provide  a GTIN
  • List items made by you without a barcode
  • Product parts that do not have an ID number
  • Bundled packs of multiple products
  • Generic products without a brand name

If having gone through all this, you still believe that you should receive an exemption, the next step is to apply.

How to Apply

After meeting one or more of the requirements, Amazon merchants can expect to have to meet the following requirements as well:

  1. 2-9 images of your item and packaging along with the product name. These must be real-world images where you are holding the product in your hand or placing it on a nearby table.
  2. A brand name submitted that matches the brand name featured on the product and packaging.
  3. Branding must be permanently affixed to the product and packaging.
  4. No GS1 approved barcodes.

In addition to this, resellers can expect to have to provide a letter from the brand owner. Since they’re reselling someone else’s product, they will need a letter stating that this is okay for them to do so. 

In the letter, make sure the brand is including the following data:

  1. The name and contact information of the one writing it.
  2. The grounds by which you are requisition a GTIN exemption. 
  3. Company contact information including phone number, website, and address.

From here, the following process will allow merchants to apply for this exemption:

  • From seller central, go to the appropriate page to apply for the exemption
  • Enter your product category and click “select”
  • Write the brand name in the Brand/Publisher field
    • For bundles/unbranded items type “generic” in all lowercase letters
  • Click the plus sign to add more brands or publishers under the same category. (You can apply for up to 10 exemptions.)
  • Click “Check for eligibility.”

From here, Amazon will tell you if you have a case to make or not. If you do, you can continue to the “submit proof” section and provide all of the required information from above.

Call in the Reinforcements with Anata!

Sick of trying to keep up with everything on your own? Anata is here to support you in every way that we feel capable of. We offer brand consulting, advertising, inventory management, market analysis, and financial evaluation to make sure you never get stuck on Seller Central again.
What would you focus on if you could get all that time back? Let us know in the comments and we’ll tell you how we can get you there! Or you can connect with us on our website to start a conversation!

Branding and Marketing and their Complete Influence on your Audience

Due to their similar goals, many categorize digital branding and marketing together. This makes sense on paper since both are mostly concerned with growing your business but it’s not a fair action. While both components are important for a business to grow, the two are nonetheless very different.

Let’s take some time to look at branding, marketing, and the effectiveness of bringing them together below:

How Important is Branding

Branding has always been a critical element of a business. As the digital age has entered the scene, this importance has risen exponentially.

Digital branding establishes the entire identity of a brand online. Companies accomplish this through the use of various digital assets. Main examples include websites, social media profiles, content marketing, and ads. 

The correct utilization of all these enables a company to establish a strong presence online. Companies use digital branding to communicate their value effectively to their customers. 

Important elements of your business can be directly conveyed to prospects. That makes digital branding one of the most critical components of a successful business. 

The Importance of Marketing 

Marketing has always held great importance for businesses. If branding represents a company fostering communication with their community, marketing is the search outward for more to join.

Traditional marketing tactics include yellow pages, billboards, mailers, magazines, newspapers, and more. Today, marketing is everywhere we look–our phones, televisions, and computer screens.

Digital marketing enables brands to reach audiences never before possible thanks to the internet. There has never been a traditional medium for marketing that is able to reach larger, more targeted audiences than digital marketing.

Today, businesses can establish campaigns in seconds that reach thousands or even millions of people. Digital marketing has also enabled businesses to convert more customers since they can include links and other calls to action.

The culmination of this is marketing being more important than ever. As tools grow in their availability, the businesses that ignore them are going to find themselves behind.

Conversely, digital marketing generates leads and closes sales for businesses. It does this by bringing in new audiences. While both branding and marketing aim to increase conversions and sales, the two are still very different. 

For the best results, companies need a faithful utilization of both.

Branding and Marketing in the Digital Age

Today, a business that is not utilizing both of these tools is not going to reach its full potential. As the world transitions increasingly towards digital platforms, a presence online is imperative. When it comes to that presence, nothing is able to accomplish the same results as a combination of branding and marketing.

Though the two practices are different, there is a point where they can interact and overlap. That’s because digital marketing is a great way to grow and maintain the brand you are developing. 

By sharing your core values and image through digital marketing, the act is much more fruitful. As such, it’s important to establish a digital brand before moving on to digital marketing. Doing so makes the communication of your message far easier.

Additionally, clients who come across your campaign will not see it as a simple ad if they believe it’s coming from a business they have a relationship with. It’s more likely that they will stop and listen to what you say when your brand voice is already established. 

Many of the most famous brands in the world lead with their brand vision ahead of their marketing. Take a brand like Adidas, for example, which has always had a wide audience to enjoy. 

As the digital age took off, they did a great job of changing with it and have maintained the same amount of brand recognition or even grown over the years.

Many businesses have an issue with finding comfort with their current processes and audiences. As the times change, businesses must change with them. Otherwise, they risk falling behind their peers.  

We don’t have to go far back to see this fact. It was only in 2008 that Jim Keyes, the CEO of Blockbuster, said:

“Neither RedBox nor Netflix are even on the radar screen in terms of competition.” 

Two years later, Blockbuster was filing for bankruptcy. Today, this quote is all over the internet as a warning sign to those who don’t take interest in the changing trends of the market.

Staying Ahead of the Curve with Anata

Knowing the importance of properly utilizing these tools is only half the battle. Figuring out how to wield them takes a bit more doing. Luckily, you don’t have to go at it alone.

At Anata, we specialize in helping businesses drive and convert traffic more efficiently. If you don’t believe us, we’re willing to put our money where our mouth is and offer performance-based pricing.

That means that, if you don’t get paid, we don’t get paid. Contact us today or comment below to get the conversation started!

If you could make sure the whole world knew one thing about your brand, what would it be?

Amazon Seller Lending Program – How to utilize it?

Trying to run a business without enough capital is like embarking on a cross-country trip with no fuel. While it may be a worn-out maxim, it’s nonetheless true: you have to spend money to make money. Amazon seller lending program is the answer.

What happens when there isn’t an egg for the chicken to hatch from, though? This is where businesses elect to utilize small-business and short-term loans to meet their financial needs. In today’s world, it is rare for any business to be able to make it on its own and many will take out loans.

If your business is on Amazon, this may include receiving money from the Amazon Lending Program. While this is an extremely convenient option since you’re on there already, is it worth it? 

Let’s go over the basics of the Amazon Lending Program, when to utilize it, and how to get started!

What is the Amazon Lending Program

The Amazon Lending program is a short-term finance solution for eligible sellers on Amazon. The evaluation process for the availability of the program mainly involves the seller’s ability to grow sales. Evaluators determine this primarily through your track record of sales growth in the past.

Additionally, Amazon will evaluate the customer satisfaction of your business. Poor customer service could result in lost business which might hinder your ability to pay back the loan. 

As for the terms of the loan:

  • Participants may take out a loan maximum of $750,000.
  • The minimum loan amount to participate is $1,000
  • 3-, 6-, 9-, or 12-month agreements are available

While Amazon does not disclose its interest rates, it is a fixed amount for the entirety of the loan. The options available will vary from business to business and Amazon will not give any concrete details before your business is eligible.

When to Utilize Amazon Lending

Since the purpose of your loan is an indicator of your ability to return on the investment, it’s an important consideration. Any time a business takes out a loan, it should take careful consideration of the motive behind it. 

Tempting as it may be to just accept any money that comes along, these loans are investments. If you spend them frivolously, they do a lot more harm than good. Before taking out a loan from the Amazon Seller Lending Program, plan how you will use that money and stick with it.

Some of the best ways to use money from the lending program include:

  • Purchasing Inventory – Inventory management is one of the most difficult parts of running a successful Amazon Seller account. Short-term loans may assist in the financial pain of stocking up on the front end.
  • Launching New Products – Need a little extra cash to get a new product across the finish line? Funding is great for helping reach your goal with a new product or offering.
  • Boosting an Already Established Business – Sales are going well but a little money could put them over the edge? Short-term loans can propel your established business to the next level.

How to Avail the Amazon Lending Program

When Amazon has determined your business is a good candidate for the loan program, you’ll receive an invitation. There is not a way to currently initiate the process on your own, this invitation is the only way in. 

Once the offer is available, it will show up in your Amazon Seller Central account along with a link to apply. After you have submitted your application, Amazon averages about five business days for a review and decision. If any information is missing from the application or they need additional documentation, it may take longer.

After approval, Amazon establishes an automatic deduction from your Seller Central account balance. If preferred, businesses also have the option to schedule loan payments in automatic deductions from their bank.

Even if you are “automatically qualified,” Amazon will require this process of verification and review.

Don’t Go About it Alone!

 Navigating the complicated waters of any short-term business loan is a nightmare in the making. Even after thorough read-throughs, it is hard to determine if an opportunity may have been right for you.

Here at Anata, we specialize in helping Amazon sellers just like you, and even we can’t give a concrete yes or no without a conversation first. That’s because every situation is going to be different and every business is at a different stage.

Regardless of whether the time is right for a business loan now, it’s a good idea to think through if something like this could work. After all, almost any successful business on Amazon Seller Central will eventually have to consider the option.

If you’re looking for a little help, reach out to us online, in a private message, or right below this post in the comments!

What would you do with a little extra cash for your business?

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