Your Amazon Account Health Rating is not a vanity metric. It is the lever Amazon uses to decide whether you stay on the platform. In Q1 2026, Amazon tightened enforcement across account health thresholds, and brands that were coasting at “green” with a handful of unresolved policy warnings are now getting account suspension notices with 72-hour cure windows.
This is not about violations you know about. It is about the ones you missed because you were not watching the right dashboard. If you operate an Amazon channel at any scale, whether you are at $500K or $50M in annual FBA revenue, this is the audit you need to do this week.
