ANATA
A five-day build guide
The Cohort LTV Dashboard
Six numbers most brands have never put on a single page — and the system to decide where every next dollar goes.
The Problem
Most brands track blended LTV. It hides everything that actually matters.
You end up scaling the cheapest customers… who are often the worst customers.
3 Questions Blended LTV Can’t Answer
01
Are customers improving?
02
Which channel wins?
03
How fast is payback?
The 6 Numbers That Matter
01
Cohort definition
02
Cumulative revenue
03
Contribution dollars
04
CAC by source
05
Payback period
06
LTV:CAC ratio
What Happens When You Use This
| Source | LTV:CAC | Verdict |
|---|---|---|
| Paid Social | 1.7x | Fix or cut |
| 5.1x | Scale | |
| Organic | 5.3x | Scale |
Build it once. Refresh monthly. Let it embarrass you once—then let it drive growth.
