The Shopify app meant to compete with Amazon is now tracking Amazon orders. 

Shopify launched the Shop app in 2020 to offer users a way to consolidate orders from all stores running the Shopify platform. This made it easier for customers to track their orders and deliveries for all purchases made through the platform but was wanting for certain features. 

Lackluster Beginnings

While many found it to be quite helpful, it certainly wasn’t a replacement. For starters, it lacked the power of the Amazon Marketplace to search for any product from any of its stores. This made the initial reception of Shop lackluster in comparison to Shopify’s competitor, Amazon. 

Originally there was a focus on the app’s Shop Pay features that included recommendations and the aforementioned tracking feature. 

However, the app’s tracking feature has expanded significantly since its conception. It can now automatically detect orders from email and Amazon and add their tracking information. Shop extended its reach to tracking packages found in Gmail and Outlook with support for over 600 carriers. 

Most recently, the Shop has expanded its tracking capabilities to include Amazon. Users can now link their Gmail, Outlook, and Amazon accounts to Shop, and allow it to track these orders as well. Thus, creating an order tracking service that includes both of the competing platforms. 

Privacy and Data Questions

There is no denying that the app offers a great benefit to consumers. The main concern is regarding the fact that it is unclear what Shopify is doing with the order details pulled from Amazon and Outlook. Shop’s privacy page includes information on Gmail but fails to mention the others. 

Therefore, the user data that Shopify can now access and how they are utilizing that information is currently unknown. 

We can speculate, however, that Shopify is shifting its priorities to Shop’s tracking features to analyze consumer behavior across multiple eCommerce platforms. 

Conclusion

We keep our fingers on the pulse of all things e-commerce. Anata will bring you the news you need to know to stay competitive and in the know of today’s digital marketplace.

Contact us today for help managing your Amazon Marketplace and getting the edge you need. The services we provide range from education to the total handling of your Amazon profile. This frees you to work on the big picture. 

What do you think of Shopify’s Amazon tracking updates?