It is important to track changes in the Amazon Market place along with how they can affect your business. Luckily, Anata is here to help you keep up with the latest Amazon news. 

Here are some of the most important updates for April 2022. 

Prime Day 2022 is Coming in July

Amazon announced Prime Day is coming in July.

For those not familiar with the retail holiday, Prime Day offers a spike in sales across the platform. Although Prime Day is exclusive to Prime members, the offered discounts draw significant engagement. In 2019, it even surpassed Black Friday and Cyber Monday together. 

Although Amazon hasn’t shared the exact date yet, we recommend that FBA sellers prepare their FBA inventories in advance.

FBA Shipping Deadline Set for Prime Day 2022

Amazon has set a deadline for FBA inventories for Prime Day.

Those wanting to have their inventory ready for Prime Day will need to have their inventory in by June 20. Any inventory arriving after this date will not be eligible.

FBA is Offering an Extra-Large Storage Type

As of April 18, Amazon has added a new store type: extra-large. This is in addition to oversized storage types. Amazon now measures quantity limits for these item sizes separately. 

Those seeking additional information can find it on the Extra-large FBA inventory help page. 

Price Increase on Small and Light Products

As of April 28, the threshold for eligible small and light FBA products has raised from $8 to $10.

This will allow sellers offering small and light-sized products via Amazon’s FBA service to diversify their FBA inventories. 

Amazon sellers offering small to light products should consult the FBA Small and Light help page for more information. 

Updated FBA Fulfillment Fees

Starting on April 28, Amazon has implemented a 5% fuel and inflation surcharge in addition to current fulfillment fees.

We recommend that concerned FBA sellers read our coverage on the fee change for additional information on how this fee may affect them. 

Search Result Update for Product Images

Amazon has made it so that customers can now scroll product images without going through a listing’s product detail page. Customers are now less likely to click through to products with lackluster images for their products.

This increases the importance of providing informative, high-quality images on your Amazon listings.

For tips and tricks on getting the most out of your listings’ images, we encourage sellers to read our guide to make your products stand out on Amazon. 

Amazon is Automating the Removal of Aging Inventory

As of April 15, Amazon is removing inactive inventory from its fulfillment centers. 

This inventory includes units that have been in storage for over 365 days and are subject to long-term storage fees. ASIN units that haven’t sold in six consecutive months and have been in storage for longer than 180 days are also subject to removal. 

There is currently no option for sellers to opt out of automatic removals.

Fee Update for US Multi-Channel Fulfillment

Starting on May 9, fulfillment fees for multi-channel fulfillment orders will increase. Amazon stated that this fee is to keep them competitive with other logistic providers such as UPS and FedEx.

As of August 1, orders in Alaska, Puerto Rico, the US Virgin Islands, and Hawaii will see additional surcharges.

FBA Selection Changes 

After March 1, eligible sellers will see a new monthly 5% rebate on sales for new-to-FBA ASINs for those participating in Brand Registry.

This 5% rebate affects fulfillment, and will qualify for certain branded new selections: 

• Up to 100 units of eligible apparel and shoe items for 120 days. 
• Up to 50 units of eligible standard-sized items for 90 days. 
• Up to 30 units for eligible oversized items for 30 for 90 days. 

Sellers interested in these changes should visit the FBA New Selection help page for additional information. 

Two New Brand Analytics Search Dashboards 

For sellers enrolled in Brand Registry, Amazon launched new search dashboards for Brand Analytic.  

These new dashboards will provide insights into customer shopping funnels and top keyword searches relevant to your brand. 

• The Search Catalog Performance dashboard – This dashboard provides sellers with metrics such as impressions, cart adds, purchases and clicks. 
• The Search Query Performance dashboard – This dashboard provides sellers insights into which keywords resonate most with their customers and the volume at which they are searching for them. 

These new dashboards will provide exciting new marketing tools for any eligible brand’s marketing strategy. 

Stay Up to Date On Amazon Changes With Anata. 

At Anata, we keep our finger on the pulse of the Amazon Market place. From fee changes to new features, we will keep you up to date on the important news for Amazon Sellers. 

We also offer innovative services that help handle and improve your Amazon Marketplace.

Contact us today so we can track the changes that affect you, and free up time so you can focus on the big picture aspects of your business.