Today it is harder than ever to run a successful Amazon store — in fact, it is becoming harder and harder to sell products on any platform.
As more small businesses continue to emerge with specific viewpoints and followings, the eCommerce industry grows more and more competitive. So, how can you compete with the thousands of competitors in the industry?
Is Amazon automation the solution to this ever-growing competition?
That’s what we’re going to look into here today. Let’s dive into what Amazon automation is, the controversy surrounding this service, and things to keep in mind if you are looking to automate your Amazon store.
What Is Amazon Automation?
There has been a lot of confusion surrounding what exactly “Amazon automation” means. Is this automation referring to the automation of certain tasks and processes of your Amazon store or does it mean hiring an outside agency to build and run your Amazon business for you? In this case, “Amazon automation” can refer to both.
So, before getting into the cautions and concerns surrounding the concept of automating your Amazon store, let’s detail these two meanings.
1. Task Automation
Up first is the automation of tasks and processes within your existing Amazon store. This type of automation is not unique to Amazon sellers, all industries have been adopting this approach to better manage their time, improve efficiency, and drive growth.
This type of automation enables you to spend your time and energy focusing on growth instead of managing repetitive tasks. This can be especially useful if you are managing your account alone. If you are using Amazon’s FBA (Fulfilled by Amazon) service you are already automating your fulfillment process.
Task automation is incredibly useful to both new and existing Amazon sellers. It allows them to focus more on creating and implementing sales and growth strategies than on completing the tedious tasks needed to keep the store running.
2. Full Amazon Store Automation
The other definition of Amazon automation is a full store automation service. This is quite a few steps above task automation since it is the automation of your entire Amazon store. In this instance, you would hire an agency company to build and run your Amazon store for you — giving you a hands-free Amazon business.
Oftentimes, these Amazon automation companies will include the following services:
- Research products
- Contact suppliers
- Set up your Amazon account
- Handle shipping
- Manage Amazon listings
- Manage advertising
- Manage the business
- Share the profits with you
This is where the controversy comes in. While it is true that there are companies out there that will do all of these things, there are also many that may give you these promises as a chance to take your money and run.
What Is the Controversy with Amazon Automation?
As we mentioned above, the controversy comes in with the full Amazon store automation definition of “Amazon automation.”
This is because while many people have had a great experience with this full automation, others have been seriously scammed. Unfortunately, this is just the nature of this type of full automation service.
To have a successful shop you need to put in a lot of work, and if you don’t have time or don’t want to put in that work yourself, a full Amazon automation service might be a good option for you. Just make sure to read on for important tips to keep in mind if you decide to pursue this type of business.
Is Amazon Automation the Next Step for You?
If you’re considering automation as the next step for your Amazon business, you first need to decide which type of automation you’re looking to explore. Is it going to be task automation or full Amazon store automation?
If you’re wanting to pursue complete store automation, keep just one (incredibly important) thing in mind — make sure you’re working with the right company. These four questions can assist when you’re trying to differentiate between legitimate organizations and scams.
- Is the company transparent about both its services and fees?
- Are they providing you with a realistic timeline for your investment?
- Do they have testimonials from previous or existing clients? If so, are they favorable?
- Are the people who will be managing your Amazon account experienced in the field?
Wrapping Up
We hope that this piece has helped you learn more about Amazon automation and cleared some of the confusion about what it is and the controversies around it.
What do you think? Is Amazon automation the next step for your Amazon store? Leave us a comment below about your thoughts or experience with Amazon automation to let us know what we missed!
So, if you’re looking for help automating your Amazon account, Anata is here for you. Please don’t hesitate to reach out to us today to see how we can help!
