Selling on Amazon comes with its own unique plethora of challenges and learning opportunities. None, however, are as important as creating an impactful product title. 

In this article, we will take a closer look at why it is important to weigh all the elements of your product listing as well as all you need to know about best and worst practices. 

Why Listing Optimization Matters

At the end of the day, a well-formulated product title can improve your rankings and, ultimately, your conversion rates. Meaning more profits and, hopefully, more returning customers. Evidently, this is an extremely important element if you are hoping to make a profit on your Amazon listings. 

Unfortunately, creating an impactful listing is not the most simple thing in the world. This leads to a situation where more than 1,000 Amazon sellers see the importance of listing optimizations, but 29% find the process challenging, and 95% of Amazon product listings being set up incorrectly. There are, however, a few simple guidelines you can follow to create a productive and prosperous listing–and we have the inside scoop.

Creating Your Listing

The first place that you might go to gain insight into successful product listings is Amazon’s Seller Central. This resource alone provides key insight into proper formatting and basic elements to include. For example, you should capitalize the first letter of each word, spell out measurements, and use numerals for numbers. 

Whie those basic rules will get you further than shooting into the dark, there are some more advanced methods of creating a product listing that works for you.

What to Avoid

• Subjective Descriptions: There is no need to include words like “Great,” “Reliable,” or other descriptions that are not directly relevant to your product.
• Promotions: Free shipping, 50% off deals, and other promotional deals should be saved for further in your listing. 
• Unnecessary Features: If the size and color are not relevant to the product do not include it in the title. Price is another one of these unnecessary features for titles.

Best Practices

• Integrate Keywords: SEO is king when it comes to product listings. Be sure to include those relevant keywords into your title in a natural way.
• Put Yourself in Their Shoes: To determine what is relevant, try stepping back from your position and act like you are going shopping for your product. What key information are you looking for?
• Follow Best Practices: Seller Central has a pretty good idea of what works on their own website. Be sure that you are following all formatting guidelines that are provided.

The product title is the first thing users see. It encompasses what you have to offer and the style of your brand; it also determines how you will appear in search results. Therefore, it is essential to optimize your product title in the most effective way possible.