We are not going to lie, selling on Amazon can be hard. There are regulations to follow, new systems to acquaint yourself with, and the constant stress of upkeep. We get it. Chances are, though, you are working much harder than you need to be. Someone out there – someone older, wiser, and more tech-savvy than we are – has paved the way to make being a merchant more fun than exhausting by creating a handful of helpful Amazon tools.
While each merchant and merchandise has its own unique components and selling points, there are four practical Amazon tools that you should be using right now. In this article, we will be taking a thorough look at four of these tools and how you can utilize them to create more relaxing time for yourself. Face it, you could use another minute in the morning to treat yourself to a real breakfast every once in a while. So sit tight and get comfy, because I am about to tell you the secrets of the trade.
1. Canva
The first life-changer I am going to introduce you to is Canva, a tool that will make your photo editing process as easy as 1-2-3. You are probably aware that these product images are essential to a profitable business. In fact, 64 percent of clicks are going toward just the first three products on the Amazon search page. It is generally a good practice to have photos that portray scale, showcase variety, and have clean composition and background.
You can use Canva to accomplish all of your graphic design needs without having to take an extensive course or hire an expensive employee. Whether it be Facebook ads, shirt designs, or photo manipulation, Canva has got you covered for a total of zero dollars! Yes, you read that right, Canva is completely free. Of course, there is the standard option to upgrade the program and gain access to additional fonts, backgrounds, and other individualization tools (for just $1 per image). But if you don’t need it, don’t buy it.
2. Facebook Ads
This next Amazon tool is likely one that you are already familiar with but may not understand the benefits of using it for your own profits. By combining Facebook ads with your already solid Amazon strategy, you can create a powerful and rewarding cycle that will drive your profits through the roof. Since Facebook has over 2 billion active monthly users, this space can be quite intimidating for the first little while. The benefits, however, are unbeatable.
With Facebook ads, you can find your target audience, discover your conversion rate, and grow your email list. At the end of the day, Facebook advertisement is all about visibility. Facebook ads have even been found to have a higher rate of return than Google ads! If you are a smaller brand just starting to get your name out there, this tool may be especially beneficial.
3. Helium 10 Chrome Extension
Next on our agenda is Helium 10. If you have never heard of this resource before, don’t worry. You will soon be much more familiar with it than you ever would have thought possible. Helium 10 is used for product insights, ranking tracking, and other invaluable, imperative tools that can benefit you as a seller. With this tool, you can download product ratings directly from the customer review section, trace inventory levels, and determine price margins and extracting fees. It basically does all the boring, hard, Excel work we know you loath.
Helium 10 also has a completely free option; however, most of the features will run out after a certain amount of uses. If you find yourself liking it, you can purchase the Platinum Plan for $97 per month, or the Diamond Plan for $197 per month. If find yourself doing very specific things with Helium 10, there is also the option to subscribe to individual features with their a la carte plan.
4. anata
Most important of all the tools out there is Anata – your one-stop shop for all your business needs. At Anata, we will cover everything the above organizations do and more. From product photography and inventory forecasting to brand consulting and advertising, Anata offers all you need in order to be a successful Amazon merchant.
Are you confused about all the business jargon in Amazon seller central and seller central support just isn’t cutting it? Need help determining if you should sell FBM or FMA? Don’t even know what these terms mean? That’s okay! Our Amazon consulting service is here to help all levels of merchants. In addition, you pay us only if you are making a profit, so there is no chance of throwing any money to the wind.
Visit our website or get in contact with a professional today to learn more about what Anata can do for you.
