Taking your first steps into the journey of selling your products on Amazon can seem like an incredibly scary task whether you are an expert merchant with years of experience under your belt or a hopeful greenie just starting to do your research. You might have heard that Amazon sellers are fierce, cutthroat, high-tech, and have money to spare. 

In all reality, though, all it takes to become a successful Amazon merchant is to learn a few of the basics. In this article, we will be going over the three product strategies you should be utilizing to create the most profitable and successful business that you have always dreamed of. Now, time is money, so let’s dive right in. 

Take A Look Around

Before you even get your product posted on Amazon, you are going to need to do some research –– and no, I do not mean going through and clicking on a few products here and there. I am talking about spreadsheets and analytics and organization. If you took a Microsoft Excel class in high school, it is time to take out those dusty notes and start plugging and chugging. 

There are two main groups that you need to build your expertise in: your competitors and your customers. If you are looking for long-term, expandable growth, it is vital to take the time to do your product research. Without it, you could be looking at very costly consequences down the line. 

Competitors 

You are going to want to gain a solid understanding of multiple aspects of similar products already on Amazon. It is good practice to track the price, type of presentation, any product inserts, and user manuals. If you consider anything else to be beneficial, it is always better to track it than to not.

One of the most important aspects of doing this research is discovering your product’s correct price. Since 90 percent of consumers use Amazon to price check a product, doing this wrong could limit your sales.

Customers 

You also do not want to assume that you know what your customers want. Consider doing polls or surveys to determine which photos attract the most customers or which colors of your product are the most popular. And, of course, make sure that there really is a market for your product. Nobody wants to buy a mug with four handles. 

Learn the Back End

After you are familiar with the market you are about to jump into, you will need to start the process of listing your products. This is one of the most important places that strategy takes hold. In seller central, you can control the likelihood of your products being seen across the web –– all it takes is a little wordplay. 

SEO

SEO, also known as search engine optimization, is the new toy top merchants and marketers are utilizing. The best thing about it, though, it that is completely available for all to use. With over 12 million products listed on Amazon, you are going to need it, too. 

When it comes to Amazon SEO, you want to optimize your content for three things: relevance, discoverability, and sales. The key is to think like a buyer. Think: What terms would you search to look for your product? What type of images would make me click on my product? Why would I purchase my product over some else’s? By answering these three questions and implementing them into your product titles, description, and keywords, you’ll find your product on the first page in no time.

Listings

You will want to make sure that you are listing your product correctly. You can choose between FBA, filled by Amazon, or FBM, filled by merchant. FBA is the typical Amazon listing and the one you will want to utilize the most. With this option, you are still the seller, but you send inventory to Amazon’s fulfillment center. This option makes your products Prime eligible. And since 7 percent of Prime members make a Prime purchase every day and spend an annual total of $1.5 every year and, this is pretty important. 

If your product is a super high-cost item, in a non-competitive market, and too expensive pay for inventory, you may want to consider FBM. However, try to stick with FBA as frequently as possible.

Present a Good Front

Consistently putting your best foot forward is essential in the world of sales. You want to make sure you are presenting your company properly in every aspect of the presentation, both before and after you publish your product. You can do this by publishing high-quality, high-resolution images that accurately display your product. If you have a more complex product, consider adding labels or infographics in addition to product photos. And last but not least, be nice to your customers –– yes, even the ones that post nasty, completely inaccurate comments on your page. Your company depends on your reputation, so make sure you act like it. 

Now get out there and get selling.