Prime Day 2022 is almost upon us. We have roughly one month to prepare for this commercial holiday, and it’s not one you want to miss.

Amazon Prime Day has consistently seen a spike in sales which accounted for  $6.8 billion in Amazon Revenue last year.

Amazon did not share the exact amount of sales generated, but we do know that half of its revenue on Prime Day came from third-party merchants last year. That means sellers on Amazon are getting a big slice of that promotional pie. 

So, here’s what you need to know about Prime Day, and what you can expect from this popular retail holiday this year. 

When is Prime Day?

All we know for now is that Prime Day 2022 will be in July. Amazon will announce the exact date closer to time, but the ghosts of Prime Day Past suggest it start on either the 18th or 19th of July.

Previous Prime Days, except for one in October delayed for Covid, have consistently landed in the middle of the month. The day rarely occurs in the 20s or the single digits.

However, regardless of when it begins in July, it will be best to prepare before July begins. Deals will appear on Amazon well before and after Prime Day. This means sellers can expect an increase in traffic on the platform during this time. 

What Will Be On Sale?

As Amazon offers an ever-increasing range of products, the sales we can expect this year will likely reach most, if not all, categories on Amazon. That means home décor to electronics to whatever you could imagine, it’s likely to be on sale. 

The biggest sales will likely be for Amazon devices since Amazon can offer bigger discounts than any third-party seller on the platform. That said, this is also good news for sellers prepared for Prime Day.

The surge in traffic will reach much more than Amazon products. 

What Products Will Be Popular This year? 

So, what other products will be hot this year? It’s hard to say. The whims of customers are harder to predict each year, but what do know is what’s worked in the past. 

Historically, electronics are the most popular selling items. That means laptops, Amazon Devices, monitors, headphones, and the like are to see some awesome deals, and a jump in conversions this Prime Day.  

How Sellers Can Still Prepare

There will be a massive influx of customers on the platform. That is why sellers need to prepare. Even if you’ve missed the deadlines for coupons, FBA shipping, or any of the Prime Day promotions, there are still steps you can take. 

Step Up Your Advertising 

The spike in customers will organically boost sales across the platform, but you’ll want to make the most out of that spike. That is why you’ll need to up your advertising game. You have better chances of selling the more eyes you have on your listings.

You can expect to pay more for Prime Day advertising, especially cost-per-click ads. What’s more, the competition will be high as other sellers fight to keep their visibility. So, be careful when budgeting for this avenue of advertising. 

Obviously, you don’t have to limit your advertising CPC. There are many options for off-site advertisement. Social media and other websites offer an opportunity for you to increase visibility across multiple platforms ahead of Prime Day.

Starting your ads early is an excellent way to get ahead of the game, and adjust your advertising campaign to what works in the weeks leading up to Prime Day. Starting early will also help remind your customers to check your sales on the day. 

Optimize Your Listings

You should always optimize your product listings, not just for Prime Day, but every day. A properly optimized listing increases visibility and sales.

That means optimizing: 

• Titles 
• Descriptions
• Images 
• Keywords  
• Bullet Points 
• Search Term Sections

Check out our guide for making a listing standout on Amazon for a more in-depth look into how to optimize your listings before Prime Day.  

Set Up Sales

Discounting your products on Prime Day is a sure way to drive sales. This is because the massive influx on the platform will be customers looking for deals. This means you’re certain to catch the attention of these shoppers, especially if they’re using price-tracking tools.

Conclusion

Prime Day is almost here. Start preparing your Amazon Marketplace today to keep pace with your competitors who are certainly doing the same. Your profits will thank you.

If you’re looking for help preparing for Amazon Prime Day, or even just looking to boost your sales, contact us today for help managing your Amazon Marketplace and getting the edge you need. The services we provide range from education to the total handling of your Amazon profile. This frees you to work on the big picture. 

Are you ready for Prime Day traffic?