US E-Commerce sales are set to reach $1 Trillion this year. Yes, you read that right, it’s trillion with a “T.”

This milestone comes to us after 2021 came just short of reaching the same expectations. 

Although experts considered this figure inevitable, the Covid-19 pandemic catalyzed the growth of e-Commerce. Between March 2020 and February 2021, the pandemic boosted online shopping by an estimated $183 billion according to Adobe’s e-commerce division.

During this period, online consumers in the U.S. spent a staggering $844 billion, representing a 42% increase compared to 2019. What’s more, we can expect this trend to continue as the lasting effects of pandemic life continue to influence the lives of consumers.

The National Retail Federation forecasts online and non-store sales to grow between 11% and 13% this year to reach an estimated $1.17 trillion to $1.19 trillion.  This is notably more than the projected 3.7% predicted pre-pandemic. 

The Effects of Covid-19 on Consumer Behavior

“The pandemic was a consequential moment for e-commerce,” said Vivek Pandya, lead analyst at Adobe Digital Insights. “Not only did it accelerate growth by nearly two years, but it also impacted the types of goods consumers are willing to buy online.” 

These included shopping for groceries online. Spending on groceries via e-Commerce platforms more than doubled in the first year of the pandemic, and continued to rise by 7.2% the following year.

Additionally, sales of apparel have seen moderate growth, whereas electronic goods have remained firmly at the top of consumer demand. 

NRF’s CEO Matthew Shay said, “We should see durable growth this year given consumer confidence to continue this expanding, notwithstanding risks related to inflation, Covid-19, and geopolitical threats.”

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