On April 21, Amazon announced an exciting new service that will benefit customers and retailers alike. The new service, “Buy with Prime” is set to expand Prime benefits to sites other than Amazon.

So, let’s take a look at this exciting new service, and what it means for retailers.

What is it?

Buy with Prime is Amazon’s new service that allows retailers to utilize Amazon’s delivery network to fulfill orders on their own websites. 

In addition to this, Amazon will fulfill the order from the seller’s existing Fulfilment by Amazon, FBA, inventory, and combining storage costs in one place. 

That means online merchants will be able to list their products with Amazon prime perks such as next-day delivery. For Prime customers, this means they will be able to shop with their Amazon information for participating third-party sellers. 

So, Prime members will be able to use their Prime benefits off Amazon, and merchants will be able to list their FBA products on their own websites.

What Does This Mean for Sellers?

Initially, Buy with Prime will be invitation-only for merchants using FBA.

Participating sellers will be able to add the service to their independent websites. The add-on will include an Amazon badge and delivery options for Prime members for eligible items. That would make Prime members potential customers for any retailer with Buy with Prime.

These retailers will then be able to offer expedited checkouts and fast delivery on their own direct-to-customer sites. They get this while utilizing the same inventory they currently have in Amazon fulfillment centers.

Retailers will also receive shopper order information such as email addresses so they can improve the relationship with their customers directly. 

What Can We Do? 

Buy with Prime is set to roll out this year by invitation only. However, there is still much retailers can do to prepare to add this service to their websites. This includes expanding their FBA inventories and evaluating their ambitions off the Amazon Marketplace. 

In the meantime, you can contact us here At Anata for assistance with your Amazon Marketplace needs. We help with brand consulting, inventory, market analysis, and more. As a performance-based service, we only get paid when you do. 

Free up your time spent handling your Amazon Marketplace so you can keep track of the big picture with Anata.