Amazon has, by far, the most amount of customers of any eCommerce platform. This isn’t surprising to anyone reading this article so it shouldn’t be surprising that there are also a large number of merchants on the website.
The net sales for Amazon in the United States was a dizzying $314b in 2021. These sales are all coming from a whopping total of 2m merchants. How can anyone expect to grab a decent chunk of that profit this late in the game with so many other vendors?
The answer lies in how much care and attention you put into your storefront. When people wind up on your page, the design will influence whether they stay or leave. In this article, we will focus on three tips on ways to improve your storefront to enhance your retention of viewers.
These tips are:
- Using Product Widgets
- Simplistic Design of your Storefront
- Focusing on Quality Branding
Let’s dive into each of these a bit further and discuss why they’re so important.
#1 Use Product Widgets
The widgets provided by Amazon have the added benefit of optimization for the platform. Powerful display tools help merchants to enhance the visual element of their store with ease. Even better, these are often are as simple as plug-and-play.
A great way to list your products from a single category is through a product grid but there are other options as well. Best-seller and featured deal widgets give you the power to feature specific items and boost sales as needed.
Another great option is the “add to cart” button, enabling your buyers to shop without having to leave your storefront.
#2 Organize your Storefront
Have you ever walked into a mansion that had so much art and furniture that it made you feel claustrophobic when you got inside? While our brains tell us that the more cool things we add, the better the design is, our eyes hate clutter and simplicity is their best friend.
The more intuitive your storefront is, the more likely customers are to go through the process of buying. If it’s hard for them to locate your product, many other merchants are vying to make it easier.
One of the most important ways that you can increase the number of viewers that convert into customers is through a simple, organized layout. When considering a layout, it’s also important to consider that customers will be viewing across a range of devices. As such, make sure that your mobile and desktop designs both work.
A rule of thumb is to aim for three pages at a minimum for your storefront. Higher numbers of pages result in longer dwell times for customers and the longer they are on your page, the more likely they will convert.
#3 Build Trust With Quality
Say you’re shopping for a pair of shoes and you come across two different listings. One of them has a featured image that is clear and the other is blurry and pixelated.
Realistically, what are the chances that you would ever go with the low-resolution option? Sloppy designs and images signal sloppy products and business practices to your customers. This extends far beyond just your image.
Your descriptions should sound professional and have a visually appealing layout. Your title should be descriptive of your product and intelligently crafted. Your layout should be easy to navigate and intuitive.
This even extends to social media presence and content posted online. High-quality product listings tell a customer that you are willing to put in the time and resources necessary to prove your legitimacy.
BONUS #4 Call in the Reinforcements
If all of this is making your head spin, you are not alone! The rapidly evolving world of Amazon makes it hard to keep up with. Even if all of your business happens on Amazon, spending your whole day on the platform managing this means neglecting other responsibilities.
This is why many elect to hire a company like Anata to help. At Anata, we’re in the business of helping brands thrive on Amazon. We offer educational tools, high-quality branding essentials, and more. In short, we want to make sure that you never get stuck on Amazon marketplace again!
Even more importantly, we’re willing to put our money where our mouth is. We offer performance-based pricing options that ensure that you get the results you need. Let us walk you through your needs with Amazon with detail, strategy, and confidence.
What tips do you have for improving your Amazon storefront? Which of our tips has been really helpful for you? Let us know in the comments!
Or, if you want to get a conversation started with us on managing your Amazon storefront, you can contact us here to get the ball rolling!
